Beer In Ads #1016: Sailing Dry

Friday’s ad is for Rheingold Beer, from 1956, and features Miss Rheingold from that year, Hillie Merritt. The ad shows Miss Rheingold on a sailboat, with the wind at her back. Given that Rheingold beer was sold as “the Dry beer,” doesn’t it seem off that they are using a nautical — a wet — theme?



  1. beerman49 says

    Not to mention that the wheel doesn’t look to be attached to anything, is too close to the aft rail, & is tilted the wrong way. Bad/clueless art struck again!

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