Beer In Ads #1041: The Cheerful Taste Of Budweiser

Friday’s ad is for Budweiser, from 1962. The ad depicts a holiday dinner party, but I especially like the goofy expression on the woman in yellow dress staring at the man pouring himself a beer, as she’s about to shove some food in her mouth. Also, I love the ad copy copy from this period, using emotional adjectives to describe flavor and tastes. In this case, Budweiser tastes “cheerful.” I wonder what that tastes like?


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