Beer In Ads #1074: Pinch-Hitting For Norway


Friday’s ad is for Budweiser, from 1942. The wartime ad is a curious one. It’s all about Vitamin D and other industries that Anheuser-Busch is involved with. As far as I can tell, the title of the ad, “Pinch-Hitting For Norway,” refers to A-B producing the vitamin from yeast, apparently important because it’s impossible to get the fish oil it’s usually made from due to World War 2. I also love the Viking imagery juxtaposed with the kids and their toy boat.

bud-life-11-30-1942

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