Beer In Ads #1075: Cactus Cowboys


Saturday’s ad is for Schlitz, from 1948. It’s one Schlitz’s three-panel ads that all used the same text about being curious, tasting the beer, and then understanding. It’s the Schlitz version of Kübler-Ross stages, not of death, but of beer tasting. All the people in the ad are dressed like cowboys, but they don’t look real, to me at least. With the adobe house in the background, they look like they’re in Arizona or New Mexico, among the cactuses, but dressed up like cowboys.

Schlitz-1948-Cowboy

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>