Beer In Ads #1077: Recipe For “The Grumps”


Monday’s ad is another one for United States Brewers Foundation, from 1943. It’s another one of the “morale is a lot of little things” series, in support of the troops during World War II. This one tells an odd tale. A husband with “the glooms” is cured when his wife lets him listen to his favorite program on the radio, a quiz show. Why did people sit in front of their radios to listen to them, when you can hear perfectly well from any spot in a room? Anyway, the ads with this gem. “A refreshing glass of beer or ale — a moment of relaxation … in trying times like these they too help to keep morale up.”

USBF-1943-morale-grumps

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>