Beer In Ads #1080: The Sad Clown

Thursday’s ad is for Schlitz, from 1967. I can’t be the only one who finds clowns creepy, and in fact I had a roommate in the late 1980s who was completely terrified of them. So I have to wonder about the logic of using them to sell beer. I guess some people actually like them, don’t they? But I especially like this confusing statement. “The beer that takes 1,174 careful steps.” I can’t wait to see their brewing manual. It must be a phone book. How on earth could they have that many specific procedures?



  1. beerman49 says

    That ad’s certainly creepy & brings to mind the old Smokey Robinson song “Tears of a Clown” (there are no tears, but no one’s around). As for the 1170 steps – maybe that’s what the brewer had to traverse (total up & down throughout the process) for a batch? Peposterous, to say the least! : )

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