Beer In Ads #110: Heineken’s Made To Entertain

Monday’s ad is for Heineken. It’s not particularly old, but I chose it because today in 1867 the cornerstone was laid for the Heineken brewery in Amsterdam. The campaign’s theme, done by the ad agency JWT, was “Made to Entertain.” As much as I don’t care for the taste of Heineken, they are masters of marketing.

The first is a stack of pizza boxes, made to resemble a Heineken keg.

The second is a stack of compact discs.

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