Beer In Ads #1111: He Gave Nature 100,000 New Ideas


Sunday’s ad is for Budweiser, from 1946. From A-B’s “Great Contributions To Taste” series, this one features Luther Burbank, the “American botanist, horticulturist and pioneer in agricultural science.” Although born in Massachusetts, he settled in nearby Santa Rosa, California and you can see his name everywhere here in Sonoma. Although he created over “800 strains and varieties of plants” he doesn’t seem to have had any relationship to beer, not that that stopped the advertising machinery.

Bud-1946-burbank

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