Beer In Ads #1159: Enjoy A Double Diamond Today


Saturday’s ad is for the British beer by Inde Coope, Double Diamond Burton Pale Ale, from probably the 1950s. The ad shows a nice illustration of a tray with a bottle and two glasses, one full, with a second bottle about to be opened. But I confess I’m confused about this bit of the ad copy. “Get outside a Double Diamond and you feel more like yourself again.” Is “get outside” a British idiom for drink a beer?

double-diamond

Comments

  1. says

    Yes, it’s just a question of perspective: you can say you’re pouring the beer into you, or you can say you’re getting outside it. It’s one of those hail-stout-yeoman-of-the-bar real-ale-twat idioms.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>