Beer In Ads #1166: Pat Harder For Blatz


Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features Pat Harder, who that year was a star Fullback for the Chicago Cardinals football team, which today plays in Arizona. He played in Chicago from 1946-1950, before being traded to the Detroit Lions, where he played his remaining years, retiring after the 1953 season. Harder was born and raised in Milwaukee.

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