Beer In Ads #1785: Try Our Bock Beer

Saturday’s ad is for Frank Fehr Brewing Co.’s Bock Beer, probably from the 1890s. The brewery was located in Louisville, Kentucky, but started out as the Otto Brewery. Its name changed to Frank Fehr in 1890, and remained that name until it closed in 1964. It’s a twofer, with not one, but two, goats standing over a barrel of their bock, with “Try Our” on the head and “Bock Beer” just below.



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