Beer In Ads #2148: Bob Hope For Pabst


Friday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Bob Hope. He “was an American comedian, vaudevillian, actor, singer, dancer, athlete, and author. With a career spanning nearly 80 years, Hope appeared in over 70 feature films and short films, including a series of “Road” movies. In addition to hosting the Academy Awards 19 times (more than any other host), he appeared in many stage productions and television roles and was the author of 14 books. The song “Thanks for the Memory” is widely regarded as Hope’s signature tune.

Born in London, Hope arrived in America with his family at the age of four and grew up in Cleveland, Ohio. He began his career in show business in the early 1920s, initially on stage, and began appearing on the radio and in films in 1934. He was praised for his comedy timing, specializing in one-liners and rapid-fire delivery of jokes, which were often self-deprecating, with Hope building himself up and then tearing himself down. Celebrated for his long career performing United Service Organizations (USO) shows to entertain active service American military personnel (he made 57 tours for the USO between 1941 and 1991), Hope was declared an honorary veteran of the United States Armed Forces in 1997 by act of the U.S. Congress. He also appeared in numerous specials for NBC television, starting in 1950, and was one of the first users of cue cards. Hope participated in the sports of golf and boxing, and owned a small stake in his hometown baseball team, the Cleveland Indians. He died at age 100 at his home in Toluca Lake, California.”

In the ad, Hope has foot up on a table, a golf club in one hand and a ball in the other. Probably having just finished another round (he was an avid golfer) he and friend are having cans of Pabst at the clubhouse. Behind them, two women look on, admiringly, with two glasses of beer on their table, as well.

PBR-1948-bob-hope

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