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You are here: Home / Art & Beer / Beer In Ads #215: Meister Brau Lite

Beer In Ads #215: Meister Brau Lite

October 13, 2010 By Jay Brooks 3 Comments

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Wednesday’s ad is for one of the first low-calorie light beers from 1969. Notice the spelling of “Lite” for Meister Brau Lite. That’s significant because Miller bought the brand in part to create Miller Lite, which they later introduced in 1973 I love that Mesiter Brau is trying to link their low-calorie beer to sex from the get go, where refer to it as “Lite … a lusty, full strength premium beer with 1/3 less calories.”

Meister-Brau-Lite-1969

Filed Under: Art & Beer, Beers Tagged With: Advertising, Health & Beer, History, Light Beer

Comments

  1. Jess Kidden says

    October 14, 2010 at 2:51 pm

    Miller didn’t buy the brewery, they only bought the brands- Lite and Meister Brau. Fred Huber bought the Chicago brewery itself, and ran it under it’s old name “Peter Hand Brewing Co.” with a brand called “Old Chicago” as it’s flagship brand, and, somewhat coincidentally (maybe), an old mid-Western brand called “Braumeister”.

    P. Ballantine & Sons, on it’s last legs, even contract-brewed “Meister Brau Lite” for the East Coast market for a time in the late 1960’s. One of those “what if’s” in the brewing industry…

    Reply
  2. rick swenson says

    July 7, 2013 at 8:52 am

    Hello – I worked for the Peter Hand Brewery in the late 70s. We brewed 3 types of beer – dark, 1891 (premium), and a regular beer that we sold under about 20 different names. I have the same glass and bottle that you have in the ad for Meister Brau Lite that I found in the brewery’s former break room. If anyone is interested, please contact me at 415-279-8082. Thanks, Rick

    Reply

Trackbacks

  1. A Brief History of Beer in Chicago | Tasty Terminus says:
    January 16, 2012 at 9:36 am

    […] in New York brought his formulation for ‘Gablinger’s Diet Beer’ to Meister Brau; it became the first large-scale ‘Lite’ beer, but the writing was on the wall for Meister Brau; it […]

    Reply

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