Beer In Ads #2234: The Doctor Says “Drink Beer”


Sunday’s ad is for Schlitz, from 1908. In the first decade of the 20th century, Schlitz Brewing, then one of the larger breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, a doctor apparently prescribes beer for “the weal and convalescent,” so if it’s good enough for “those who need strength” then it should be pretty good for you, too.

schlitz-1908-doctor-2

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