Tuesday’s ad is for Carling Black Label and was originally published September 25, 1957. While quite effective in getting across its message, it’s an odd message nonetheless. Carling is trying to convince its customers that its beer is so light it’s like a feather. Maybe it’s just me, but I don’t want to drink a feather, do you? Visually, though — especially before the digital age — having the beer bottle resemble a feather is quite well done. Now that’s a light beer!
