Friday’s ad is for Pabst Blue Ribbon, from 1960. They seemed to focus on this nostalgia theme around that time, as if the 1890s or so was the best time ever for beer. I doubt that’s true, but it’s usually safe to make such a claim when few people who lived then are still around to compare or disagree. Anyone who was 20, and drinking beer, in 1890 would have been 90 in 1960. And the goofy expression with the sandwich in one hand, holding a beer up to his lips is priceless.