Thursday’s ad is another one for Schlitz, this one from 1967. Using their iconic slogan “When you’re out of Schlitz, you’re out of beer,” it’s presumably meant to be humorous. Showing an interesting contrast, with the patron in a black suit with a red tie while the serve sports a red suit, or at least jacket, with a black tie, they’re both looking longingly at the empy glass and bottle between them. Unfortunately, I don’t feel too badly for them, as I can see several taps in the foreground that undoubtedly have beer that is at least the equal of Schlitz.
And one other interesting tidbit stands out. “The beer takes 1,174 careful brewing steps.” Wow, that’s some very busy brewers. I’d love to see an itemized list of all those steps.
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What? Are they out of Schlitz on draught as well? Oh crap, go for a Carling Black Label or a Falstaff.
Maybe Jay should start a fun contest amongst us to create 1124 steps to the brewing process – maybe call it “The Ultimate Brewery Micromanager” :)
when you are out of schlitz, you ar out of beer–you obviously drank everything else first