Beer In Ads #535: Biere De L’Eclair

Friday’s ad is yet another by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the fourth of his I’ve featured, and it’s for a presumably French beer brand, Biere de L’Eclair. Since fizzy yellow beer is sometimes referred to as piss water, I wonder if the horse licking the mug of beer is related to that idea? Nah, probably not, especially with the dog at the man’s feet begging for any beer that might drips down the sides of his mug.



  1. beerman49 says

    The beer name suggests that wonderful cream-filled pastry, which should be chased with an imperial stout or barley wine, brew’s I’ve never seen from France – c’est la vie :)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>