Friday’s ad is yet another by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the fourth of his I’ve featured, and it’s for a presumably French beer brand, Biere de L’Eclair. Since fizzy yellow beer is sometimes referred to as piss water, I wonder if the horse licking the mug of beer is related to that idea? Nah, probably not, especially with the dog at the man’s feet begging for any beer that might drips down the sides of his mug.