Beer In Ads #695: Heute Bock


Monday’s ad is from 1890, and is for a German, or at least German-speaking, country. The text, “Heute Bock,” translates as “today bock.” I’ve no idea if the ad, undoubtedly a poster of some kind, is for any particular brewery. It looks hand-colored. My guess is it was from a book of some sort. At the top is §11, which here in the states that symbol § is generally used in legal writing for “section” but in Europe it means paragraph in the same way we use the pilcrow sign ¶. So this was likely the cover or title page for Paragraph 11 of something. Anybody got a better explanation, or know what it’s from?

Bock-beer-1890

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