Beer In Ads #710: The Up-To-Date Ale For Up-To-Date People

Monday’s ad is for Dow Breweries, from — I assume — the 1950s, when bowling was king. Plus that was when ad copy was obsessed with the idea of modernity. Dow’s slogan, “The up-to-date ale for up-to-date people” is quite a mouthful, but it’s meant for modern people, since the beer is also “brewed to the modern taste,” whatever that means. How did they do that? Simple, it was “cool control” brewed, of course.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>