Beer In Ads #769: To Guard Your Well-Being

Thursday’s ad is for Budweiser, from 1942. It’s a funny ad that would be totally illegal today thanks to the work of the prohibitionists and neo-prohibitionists, who have turned from trying to ban alcohol after the failure of Prohibition to instead making it as difficult as possible to sell, including increasingly stringent advertising restrictions, including that making health claims are banned, even true ones. But this ad is all about the healthy nature of beer, and the necessary vitamins and foodstuffs in beer, not to mention how R&D on beer has led to other discoveries.



  1. beerman49 says

    OMG – an A-B ad w/o a beer in it! The only one ever? Jay’s certainly correct about the unintentional humor that beer geeks would find in it – & the gladiator maybe even inspired the “Bud Man” of the 70’s? :)

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