Beer In Ads #773: Beer — The Healthful Refresher


Wednesday’s ad is for the Barley and Malt Institue, located in Chicago, Illinois. They remind me a bit of the Beer Belongs series by the U.S. Brewers Foundation, with a beautiful illustration with a ribbon of text and information at the bottom of the ad. What a great tagline: “Beer — The Healthful Refresher brewed with the Goodness of Malt.” The text goes on. “Invigorating! That’s the word for wholesome, refreshing, beer or ale brewed with Barley Malt.”

beer-healthful-refresher-1959

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