Beer In Ads #807: Beer By The Swimming Pool


Thursday’s ad is yet another one for Schlitz, this one from 1949. It, too, is part of their “I was curious” series that always features three panels. This one features two couples around a swimming pool. Despite the fact that at least one of them has been in the pool, all of their hair remains perfect. And I always thought that one of the advantages of cans was so that you wouldn’t accidentally break them in a place where people might be barefoot, like a swimming pool. But there folks got the cans, but are pouring them into what looks like glass, though perhaps they’re plastic glassware.

Schlitz-1949-swimming

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