Friday’s ad is still another one for Schlitz, this one also from 1949. It, too, is part of their “I was curious” series that always features three panels. This one features a group of people on a fishing trip, with all of the men in flannel and two in hats — one a cap but the other is a fedora?!? I don’t think I’ve ever seen anyone wearing a fedora camping before. There are five beer bottles on the tray, but only four people. Who’s that fifth bottle for?