Beer In Ads #815: Skiing For Beer

Monday’s ad features Miss Rheingold from 1960, showing her skiing, and apparently saluting the 1960 Winter Olympics in Squaw Valley, California. They look way too happy, almost like they’re screaming. Also, on the left it looks like there’s a blizzard while on the right it’s clear, with the guy in the red jacket doing some odd looking stretching. Maybe that’s normal, I’m no skier. At the bottom of the ad, they mention two recent gold medals that Rheingold apparently won. One is from the Brussels World’s Fair, which I’ve heard of, but the other one was from the International Food & Beverage Exposition in Munich, also in 1958. Anybody know anything about that one?



  1. Beerman49 says

    What’s odd is that Rheingold, to my memory, never was sold in CA or NV; I drank quite a bit of it in my college days, as we could get it for $3/case, & it wasn’t too bad. They also were one of the first to use pull-top wide-mouth bottles (late 60’s/early 70’s).

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