Beer In Ads #886: Mr. Basketball

Monday’s ad is for Pabst Blue Ribbon, from 1950. It’s one of Pabst’s “What’ll You Have” ads, but featuring a sports celebrity, George Mikan. In post-war America, Mikan was known as “Mr. Basketball” and was the Lakers’ center when they still played in a state with lots of lakes. He’s considered a pioneer of modern basketball, and retired as the all-time leading scorer. The NBA actually altered the rules of the game to reduce his dominance and he was directly responsible for the three-point line was and partially for the shot clock. And apparently he drank Pabst.


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