Beer In Ads #952: They All Come Back To Pabst


Monday’s ad is for Pabst Blue Ribbon, this one from 1913. It’s a fairly simple ad, with two men (possibly famous? – the one on the left looks a little familiar) clinking some pretty small glasses of beer. They look a lot like modern 4 oz. sample glasses. One thing I am curious about; what was it they were doing that they had to “come back to Pabst?”

pabst-1913

Comments

  1. beerman49 says

    What strikes me as odd is that the beer is so dark! It’s a B&W photo, but even in bad lighting, PBR would be a lot grayer than it is in that photo – are they drinking bock?

    As for the small glasses – most likely, they’re drinking the “chaser” after the “shot”.- “Shot & a beer” certainly was common among the blue-collar types; maybe the “suits” did the same @ country clubs?

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