Beer In Art #87: Paul Wehr’s Drewrys Beer

art-beer
Today’s work of art was originally advertising art, illustration really, but it’s so good it deserves to be considered fine art. Paul Wehr was an artist/illustrator from Indiana who lived from 1914-1973. This piece, for Drewrys Beer of South Bend, Indiana was done in the 1950s. Drewrys was actually a Canadian brand, but for most of its history was brewed in Indiana. That’s why you can see a Canadian Mountie in the logo. I love hyperrealists — artists like Richard Estes and Ralph Goings — and Wehr’s work reminds me of theirs. Though arguably not quite as photo-realistic, it does seem to presage that art movement and the detail is amazing. I’d love to see how the final ad looked, but alas all I could fine was the artwork Wehr did, a beautiful looking picnic laid out with Drewry beer cans in the center.

Paul_Wehr-drewrys

In the detailed look below, you can even see the salt on the potato chips. Yum, I’m hungry.

Paul_Wehr-drewrys-detail

You can also read more about Drewry’s cans at Rusty Cans.

Comments

  1. BARZIELEE DREWRY says

    I AM TO TRYING IDENTIFY THE FONT THAT WAS USE ON THE LABELS, THE BLOCK FONT “DREWRY”…CAN YOU HELP?
    CAN’T SEEM TO MATCH IT EXACTLY!

    THANK YOU

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