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From the category archives:

Related Pleasures

FMB vs. PAB

by Jay Brooks on September 2, 2010 · 2 comments

in Editorial,Related Pleasures

alcopop
Did I miss a meeting? The malt beverages that are flavored with something else — fruit, essence of liquor or whatever — have been called by many names. Alcopop is always the one that first leaps to mind, even though that’s supposedly a derogatory term. Why? Apparently adding “pop” makes it for the kiddies, something the watchdogs can’t abide. Because anything that’s meant to be fun for adults but just might also possibly appeal to kids is strictly verboten in their addled minds. Of course, people have been calling beer “barley pop” for decades, if not longer, so I don’t see why it’s such a big deal. It’s like the seasonal beers with Santa Claus on the labels they find so offensive, as if adults aren’t allowed to like St. Nick, too.

Other names they’ve been called include FABs (Flavored Alcoholic Beverage), FMBs (Flavored Malt Beverage), Malternatives and RTD (Ready To Drink), at least in Australia and New Zealand. Sadly, thanks to the anti-alcohol bunch, the industry never uses the fun term Alcopops lest anyone be accused of actually having fun with them. Personally, I’ll keeping calling them Alcopops because I see nothing wrong with that name. I say we take it back. They’re alcoholic and they’re sweet, alco and pop. So what?

In the business world, Alcopops are, or at least were, usually referred to as FMBs, or Flavored Malt Beverages. Though a pretty bland name, it at least fairly describes what they are: malt-based beverages that have been flavored with something.

But in looking through the SymphonyIRI charts for the previous post, I kept noticing a line for PABs. What on earth are PABs, I wondered? How could I possibly have missed an entire new category? It turns out PABs are an abbreviation for yet another new term for Alcopops. A highly unscientific Google search reveals the term’s been around at least since 2007, though mentions of PABs increase dramatically in 2008-2009.

But PAB might be the worst one of all. It stands for “Progressive Adult Beverages.” So yes, they’re beverages and they’re meant for adults, obviously. But what the hell is progressive about them? I suppose it’s no worse than premium or sub-premium, but at least that’s a quality. Even if I laugh at its inaccuracy, premium at least describes where it fits in a hierarchy. Progressive? That’s about as meaningless a name as you could attach to a drink or class of drinks.

And let me stop you before you start. I know this is a silly or stupid or whatever thing to get worked up about. But bear in mind I’m a writer, a language geek, a word nerd and I do believe words have power. What we call things does make a difference. That’s why corporations pay huge sums to come up with new product names, testing them in focus groups, getting the graphics just so, trying to invoke the right response they want from potential customers.

To me, they’ll always be Alcopops.

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football
There’s only two days left before the new NFL season of football begins on Thursday night. And as we’ve done for the past few years, there are two simple games for Bulletin readers to play, and plenty of room to fit as many as want to play (or at least the first 50 people anyway). Below is the original post from last week with all the details on how to sign up. Don’t be shy, sign up today!

This is the fourth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last three, so if you love football and beer, consider joining us again this year. The NFL season begins on Thursday September 9, so you’ve got about a dozen days to sign up.

I’ve again set up two free Yahoo fantasy football games, one a simple pick ‘em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.

Standings for both leagues will be listed at the bottom of the Bulletin’s right column.


Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. I’ve added a new wrinkle this year. Since we’re all very busy, and you (or I) might screw up at least one week, you can now throw out your lowest week. All that’s at stake is bragging rights, but it’s fun.

Also, a new feature Yahoo added is the ability to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…

Group ID#: 37001 (Brookston NFL Pick To Win)
Password: brookston


Survival Football

If picking all sixteen football game every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually this year they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Yahoo also added the new feature to this game, too, where we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

In order to join the group, just go to Survival Football, click the “Sign Up” button and choose to “Join an Existing Group”, then “Join a Private Group”. Then, when prompted, enter the following information…

Group ID#: 15291 (Soused Survival League)
Password: bulletin

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. Beginning after the first weekend of the regular season I’ll post the standings on the home page (at the bottom of the right-hand column) and then each Monday after that through the season. Won’t you join us?

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The Science Of Smell

by Jay Brooks on August 30, 2010 · 1 comment

in Beers,Just For Fun,Related Pleasures

smell
NPR’s Science Friday had a show last week devoted to The Science of Smell. If you’ve ever taken tasting beer seriously, you know how important smell is to the flavor of beer (and everything else). Host Ira Flatow discussed Olfaction with research scientists Stuart Firestein and Donald Wilson. The show’s only a little under 18 minutes but is pretty interesting.

For example, twenty years ago [the field of olfaction] made the most important discovery in the modern era of olfaction, which “was the identification and cloning of a large family of receptors in our noses that mediate the sense of smell that act like a lock. If you think of it, odor is a key, and when they fit together, the brain is clued in to the fact that this odor is out there somehow. And this identification of this large, large family of genes, a thousand of them in many animals, as many as 450 in us, mediates this smell.

This turns out to be “the largest gene family in the mammalian genome. The mammalian genome, typically, we think consists of about 25,000 genes. So in a mouse, it’s about 5 percent of the genes and even in us, it’s almost 2 percent. About one out of every 50 genes in your genome was devoted to your nose.”

And here’s a later revealing exchange, from the transcript:

Dr. FIRESTEIN: I think we use our nose a lot more than most people believe. The biggest problem with our sense of smell or the feeling that we don’t have a good sense of smell is actually our bipedalism, the fact that we walk on two legs. And we have our noses stuck up here five or six feet in the air, when all the good odors are about eight or 10 inches off the ground. Or for example, as the case with other animals, they’re more willing to put their nose where the odors are, shall we say, delicately.

FLATOW: And well, we’ve always heard that animals like let’s pick out dogs, bloodhounds and things like that, that dogs are able to smell so much more sensitively than us in all different kinds of smells. Is that true?

Dr. FIRESTEIN: Well, it’s a good question. I mean, I often say to people who ask me that question, if they have such a good sense of smell, why do they think they do that greeting thing that they do?

Dr. FIRESTEIN: You think you could do that from 10 feet away, you know?

FLATOW: Well, that’s true. They get right up there and sniff you.

Dr. FIRESTEIN: Boy, they sure do.

FLATOW: So why do they need to be so close if they smell…

Dr. FIRESTEIN: Yes, well so some of this is behavioral, and a part of it, the another way to show that, I think, for humans, is that we actually have very sophisticated palate, for example, for food, much more than many other animals and we know that most of flavor is really olfaction.

And here’s another interesting exchange about the specifics of our sense of smell, insert “beer” in the place of “coffee” and the process of judging beer critically works the same way.

FLATOW: Don Wilson, tell us what happens what is connected to our noses in the sensory? What goes on in the brain when we smell something?

Dr. WILSON: Well, it’s actually really exciting because – so these you mentioned the ABCs of olfaction. I think that’s a good analogy because these hundreds of different receptors that Stuart just mentioned essentially are recognizing different features of a molecule. You don’t have — for most of odors, you don’t have a receptor for that particular odor. You don’t have a coffee receptor or a vanilla or a strawberry receptor. You have receptors that are recognizing small pieces of the molecules that you’re inhaling, and the aroma of coffee, for example, is made up of hundreds of different molecules.

So what the brain then has to do is make sense of this pattern of input that’s coming in: I’ve got receptors A, B and C activated when I smell this odor, and I’ve got receptors B, C, D and E activated when I smell this other odor. And what we’ve found is that what the brain is really doing with the olfactory cortex and the early parts of the olfactory system are doing is letting those features into what we and others would consider something like an odor object, so that you perceive now a coffee aroma from all of these individual features that you’ve inhaled. And, in fact, once you’ve perceived that coffee aroma, you really can’t pick out that, you know, there’s a really good ethyl ester in my Starbucks today or something – you really have an object that you can’t break down into different components. So that’s what the brain is doing.

And we know that part of that building of the object, that synthetic processing of all these features, is heavily dependent on memory. So you learn to put these features together and experience this odor the first time. So it’s really a – in some ways, olfaction seems really simple. They suck a molecule up my nose and it binds to a receptor and so I must know what I’ve just inhaled. But, in fact, it’s a fairly complex process where it’s akin to object perception and other sensory systems.

FLATOW: Does the fact that it elicits such strong memories — you know, so you can a smell from 40 years ago or something. Is it because — are they close together, the centers for smell and memory in the brain?

Dr. WILSON: Well, in humans, it’s — in some ways, the olfactory cortex is really enveloped by — embraced by parts of the brain that are important for emotion and memory. There are direct reciprocal connections between the olfactory system and the amygdala and hippocampus, these parts that are important for emotion and memory. So – and we think that as you’re putting these features together to make this perceptual object, the brain and the cortex is also sort of listening to the context of which I’m smelling it, maybe the emotions that I’m having as I’m smelling it. And those can, in fact, we think can become an integral part of the percept itself. So it not only becomes difficult to say what the molecules were within that coffee aroma, but it also becomes difficult to isolate the emotional responses you’re having with that same odor.

After that they go on about memory and aromas, and then take calls from listeners. You can also hear the entire discussion below or at Science Friday’s website (or download it below or at NPR) and also see the full transcript.


download mp3: mp3 download

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football
This is the fourth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last three, so if you love football and beer, consider joining us again this year. The NFL season begins on Thursday September 9, so you’ve got about a dozen days to sign up.

I’ve again set up two free Yahoo fantasy football games, one a simple pick ‘em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.

Standings for both leagues will be listed at the bottom of the Bulletin’s right column.


Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. I’ve added a new wrinkle this year. Since we’re all very busy, and you (or I) might screw up at least one week, you can now throw out your lowest week. All that’s at stake is bragging rights, but it’s fun.

Also, a new feature Yahoo added is the ability to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…

Group ID#: 37001 (Brookston NFL Pick To Win)
Password: brookston


Survival Football

If picking all sixteen football game every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually this year they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Yahoo also added the new feature to this game, too, where we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

In order to join the group, just go to Survival Football, click the “Sign Up” button and choose to “Join an Existing Group”, then “Join a Private Group”. Then, when prompted, enter the following information…

Group ID#: 15291 (Soused Survival League)
Password: bulletin

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. Beginning after the first weekend of the regular season I’ll post the standings on the home page (at the bottom of the right-hand column) and then each Monday after that through the season. Won’t you join us?

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Deep-Fried Beer!?!

August 26, 2010

I’ve often used the proverb “frying makes every thing taste better,” and people who’ve eaten with me know I take that seriously. I live for French fries and potato chips, and my favorite sandwich is the Monte Cristo, essentially a deep-friend sandwich. I’ll fry pretty much anything, and indeed have tried frying many an unusual [...]

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Going Green For Charity

August 26, 2010

Each year, Stone Brewing does a fun charity event where employees and fans dye their hair a particular color and ask people to pledge money to their charity — The Boys & Girls Club of San Marcos, Looks Like Me!, The Palomar Family YMCA and the Palomar Pomerado Health Foundation. I’ve considered it every year [...]

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Yuengling Phasing Out Returnables

August 25, 2010

I wrote about this last week, where the focus was on the Straub Brewery, in The Extinction Of Returnable Beer Bottles, but they did mention the decision by Yuengling to discontinue offering returnable bottles. Today my old hometown newspaper growing up, the Reading Eagle, picked up the story but centered instead on Yuengling. In Returnable [...]

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Miette’s Stout Cupcakes

August 16, 2010

Alton Brown, from the Food Network, recently handed down his choices for the Nation’s Top Ten Sweets. Making the list for the “Best Beer-Spiked Cupcake” was the Bay Area’s own Miette. With two locations in San Francisco (the Ferry Building & Hayes Valley) and one in Oakland (at Jack London Square), here’s how Brown describes [...]

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Drink What You Know

August 14, 2010

The New York Times had a great essay recently by Geoff Nicholson, entitled Drink What You Know. It’s part book review — for a re-issued “The Hour: A Cocktail Manifesto” — and part survey of literary drinking and writer’s advice on both writing and drinking. It includes this gem about the perils of my profession. [...]

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Restaurant Closings Increase

July 21, 2010

According to a recent study by the NPD Group, a research firm, 5,204 restaurants have closed since the Spring of 2009, representing a 1% drop in the total number. As reported in the Nations Restaurant News, “[i]ndependent restaurants took the hardest hits, while chains kept their unit counts relatively stable.” As the Brewers Association revealed [...]

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Beers & Queers

July 20, 2010

Drawing on the USA Today article Dry America’s Not-So-Sober Reality: It’s Shrinking Fast, Wayne Besen, the founder of Truth Wins Out, a non-profit organization that debunks anti-gay lies and myths, has an intriguing piece on the Huffington Post comparing anti-gay activist tactics to those of neo-prohibitionists. It’s called Beers and Queers, and is worth reading, [...]

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Happy International Brewers Day

July 18, 2010

Today is the 3rd annual holiday celebrating brewers around the world, International Brewers Day, which I created in 2008. While I haven’t been able to put as much effort into it as I might have liked, someday I will. In the meantime, some parts of the international brewing community are carrying on with celebrations, most [...]

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Eating Seasonably

July 9, 2010

Two years ago for one of our Sessions, I lamented that many of the traditionally seasonal beers are now available year-round. That was Session 17, and it’s theme was Drinking Anti-Seasonally, where I wrote: We live in a time when seasonality has lost its meaning, and not just with respect to beer. Any fruit, regardless [...]

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The Secret History Of Alcohol?

July 6, 2010

I’m not quite sure what to make of this conspiracy theory, sent in by a friend and loyal reader (thanks Jeff). While I’m a natural skeptic, I do think at least parts of many conspiracy theories contain a grain of truth. But here’s one I’ve never encountered, and I’ve read a bit about Prohibition. According [...]

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Manipulation Of The Crowd: Online Ratings

July 4, 2010

The latest issue of Scientific American has an interesting article, Manipulation of the Crowd: How Trustworthy Are Online Ratings?, a topic of interest to any brewery who’s ever received a bad review from either Beer Advocate or Rate Beer. Intuitively, it’s seemed to me that the overall quality of the ratings on those sites have [...]

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Sam Calagione To Star In Discovery Channel Show

June 30, 2010

It’s been all over the series of tubes that is the interwebs all morning, but in case you missed it, Sam Calagione from Dogfish Head Craft Brewery in Delaware, will be starring, along with Patrick McGovern from the University of Pennsylvania, in a new series on the Discovery Channel this fall. The show will be [...]

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