Today is the birthday of Louis de Luze Simonds (May 20, 1852-1916). Though he was born in New York, at 19 his father, Frederick William Simonds, and his uncle, Henry Adolphus Simonds (who was a partner in the family brewery H & G Simonds) decided he would be groomed to take over the UK brewery since Uncle Louis had no heirs. He moved to England and began working for the brewery in 1872, and later became chairman, a post he held until his death from the flu epidemic in 1916.
“The Simonds brewery was founded in Broad Street in Reading by William Blackall Simonds in 1785 (although his father had a brewing arm of his malting business as early as 1760). The company moved to Bridge Street, where it remained until 1978. The site is now occupied by The Oracle shopping centre. Simonds became a very early limited company in 1885, taking the name of H & G Simonds from William’s two sons, Henry and George. The latter was the father of a later director, George Blackall Simonds, a sculptor.”
“The company amalgamated with Courage & Barclay in 1960 and dropped the Simonds name after ten years. Eventually the firm became part of Scottish & Newcastle who sold the brands to Wells & Young’s Brewery in 2007 and closed the Reading brewery three years later.”