Thursday’s ad is another one for Guinness, also from 1956. Presenting the “Guinness Guide To Steaks,” featuring seven different steak dishes, a few of which I’d never even heard of, meaning I either need to get out more or common steak dishes have changed a lot in the last sixty years since the ad was published.
Just when you think things can’t get stranger, the makers of Wheaties — the Breakfast of Champions — General Mills have announced that they’re making a new beer, Hefe Wheaties. Expecting people to do a spit take when reading that, General Mills blog anticipated skepticism in their announcement of the new beer. “Well, you read it correctly. Wheaties has partnered with Fulton, a craft brewery in Minneapolis, to create a limited-edition Hefeweizen beer named HefeWheaties.
Here’s how General Mills’ describes the collaboration beer on their blog.
Wheaties is not actually in the beer, but there is wheat. And that connection helped both brands try something interesting.
“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” says Ryan Petz, president and co-founder of Fulton.
So what about the name?
“We had been sampling a number of Hefeweizens, so we had been discussing with the Wheaties team what we liked,” says Petz. “Someone on the team said HefeWheaties, and it kind of sprung out from there.”
The Hefeweizen is a south German style of wheat beer, typically brewed with over 50 percent malted wheat, making it a natural fit for Wheaties.
The “Hefe” prefix means, “with yeast.” This German-style beer often has a cloudy appearance because of the high wheat content and has a little bit of hop bitterness.
Typically served in a traditional Weizen glass, HefeWheaties will be the first beer of this style brewed by Fulton. It’s brewed with water, malted wheat, malted barley, hops from Germany, the U.S. and Australia, and a yeast strain specifically developed for fermenting American-style wheat beers.
“This was a true partnership between Wheaties and Fulton,” says David Oehler, marketing manager, Wheaties. “Both teams were passionate about this project and got to work quickly. We enjoyed the chance to collaborate with Fulton throughout the entire process from idea generation to can design.”
The idea for HefeWheaties came up earlier this summer, thanks to some connections between Fulton’s team and employees at General Mills.
Tony Libera, who manages the social media accounts for Wheaties, chatted about the possibility of a beer partnership for the brand with a friend who was a sales representative for Fulton, and the plans were put in motion from there.
The Fulton team also has other close ties to General Mills. Petz worked for us for a few years after business school, as did Fulton’s director of operations. And the wife of another Fulton founder currently works at General Mills.
So where can you find HefeWheaties?
For a limited time, beginning August 26, it will be available in the Twin Cities market in a 16oz. tallboy can. 4-packs will be sold at limited retailers in the area, while quantities last. HefeWheaties will not be available for shipment or purchase outside of Minnesota.
Also, the Fulton taproom in Minneapolis will host several events featuring HefeWheaties, with the first being held on August 26.
“We’ll see how people react to it,” says Petz. “If it’s something everybody loves, we’ll obviously consider doing it again in a bigger and more widely distributed way in the future.”
Hmm. Breakfast beer, anybody?
Today is the Beer Chef, Bruce Paton’s 60th birthday. Bruce has been doing fantastic dinners pairing greatvbeer and gourmet food for almost twenty years in the Bay Area starting at Barclay’s Restaurant and Pub in Oakland and continuing at the Clift and Cathedral Hill Hotels in San Francisco. He’s has been doing events and consulting at various food and beverage operations since the hotel closed in 2009, so look for more of his beer dinners in the coming months. I’ve been to many, many of Bruce’s food events and they’re allvspectacularly top notch. He did around eight each year. Raise a toast and stuff your face in wishing Bruce a very happy birthday.
My hands down favorite photo of Bruce, which I took for the Chef’s Association of the Pacific Coast newsletter. I don’t think this is the one they used, but, by far, as I think it captures Bruce’s spirit and his great love and passion for what he does with his cooking and beer.
Giving a cooking demonstration with Garret Oliver, brewmaster at Brooklyn Brewery and author of The Brewmaster’s Table at the 2005 GABF.
Today in 1975, US Patent 3867551 A was issued, an invention of Yves Germain Jaegle, for his “Preparation of Beer.” Here’s the Abstract:
Beer is prepared by a process wherein groups of batches of wort are turned serially at temperatures increasing from 10 DEG to 14.5 DEG C into a cylindrical, vertically disposed vat having a conical bottom. Convection currents are instituted to homogenize the contents of the vat and fermentation is carried out until a beer of the desired degree of fermentation is formed. The resultant beer is mellowed by a warm keep phase, cooled and subjected to a cold keep phase.
Today in 1998, US Patent 5716653 A was issued, an invention of Ronald E. Simard and Mohammed Bouksaim, for their “Process For Brewer’s Yeast Debittering.” Here’s the Abstract:
This invention relates to a process for debittering spent brewer’s yeast, aiming at maximal efficiency with minimal impact on yeasts for their further use as live cells. The process consists in bringing a yeast suspension in contact with a surfactant containing unsaturated fatty acids, like Tween 80® (0.2% to 20% v/v), adjusting pH to 10.0 with NaOH 2N and agitating during 5 minutes at 50 rpm and 50° C. A bitterness reduction of 98% is obtained, without affecting yeast viability or protein content. Furthermore, the debittered yeasts treated with 20% Tween 80® can be reactivated (viability of 100% and increased production of CO2) by growing them in a suitable medium for a sufficient time (about two to six hours). These reactivated yeasts have restored biological properties which are expected to allow the use of these spent yeasts in complete or partial replacement of new yeasts in bakery industry and in spirit and beer fabrication. This application for an industrial by-product brings a plus-value by exploiting its biological activity and its nutritional value and furthermore, represents an interesting solution for an environmental problem.
So essentially this idea is to take yeast after it’s been used in brewing beer, removing any bitter compounds and then using it again to bake bread. I know in England, at Marston’s in Burton-on-Trent, for example, sells their spent yeast to the nearby plant that makes Marmite, and is similar to the Australian Vegemite.
Today in 1863, US Patent 37578 A was issued, an invention of Thomas Hawks, for his “Improved Extract of Malt.” There’s no Abstract, but the entire application is rendered as a two-page image. This is a very old patent, older than most commercial breweries still with us, issued in the middle of the Civil War.
Tonight, many fans of the Scottish poet Robert Burns, will celebrate Burns Night with a meal of Haggis, Scotch Whisky and a night of poetry reading. Though Burns was apparently a whisky drinker, I feel confident saying he probably also drank beer and there are plenty of ways you could incorporate beer and whisky into your evening. I nominate for your poetry recitation, Burns’ version of the popular folksong John Barleycorn, which is believed to have originated sometime in the 16th century. Burns wrote his in 1782, and because of his fame, is one the most oft quoted versions. Here’s how I summarized it in a post about John Barleycorn a few years ago:
Primarily an allegorical story of death, resurrection and drinking, the main character—the eponymous John Barleycorn—is the personification of barley who is attacked and made to suffer indignities and eventually death. These correspond roughly to the stages of barley growing and cultivation, like reaping and malting. Some scholars see the story as pagan, representing the ideology of the cycles of nature, spirits and the pagan harvest, and possibly even human sacrifice. After John Barleycorn’s death, he is resurrected as beer, bread and whisky. Some have also compared it to the Christian transubstantiation, since his body is eaten as bread and drank as beer.
There were three kings into the east,
Three kings both great and high,
An’ they hae sworn a solemn oath
John Barleycorn should die.
They took a plough and ploughed him down,
Put clods upon his head;
An’ they hae sworn a solemn oath
John Barleycorn was dead.
But the cheerfu’ spring came kindly on,
And show’rs began to fall;
John Barleycorn got up again,
And sore surprised them all.
The sultry suns of summer came,
And he grew thick and strong;
His head weel armed wi’ pointed spears,
That no one should him wrong.
The sober autumn entered mild,
When he grew wan and pale;
His bending joints and drooping head
Showed he began to fail.
His colour sickened more and more,
He faded into age;
And then his enemies began
To show their deadly rage.
They’ve ta’en a weapon long and sharp,
And cut him by the knee;
Then tied him fast upon a cart,
Like a rogue for forgerie.
They laid him down upon his back,
And cudgelled him full sore;
They hung him up before the storm,
And turned him o’er and o’er.
They filled up a darksome pit
With water to the brim;
They heaved in John Barleycorn,
There let him sink or swim.
They laid him out upon the floor,
To work him farther woe,
And still, as signs of life appeared,
They tossed him to and fro.
They wasted, o’er a scorching flame,
The marrow of his bones;
But a miller used him worst of all,
For he crushed him ‘tween two stones.
And they hae ta’en his very heart’s blood,
And drank it round and round;
And still the more and more they drank,
Their joy did more abound.
John Barleycorn was a hero bold,
Of noble enterprise;
For if you do but taste his blood,
‘Twill make your courage rise;
‘Twill make a man forget his woe;
‘Twill heighten all his joy:
‘Twill make the widow’s heart to sing,
Tho’ the tear were in her eye.
Then let us toast John Barleycorn,
Each man a glass in hand;
And may his great posterity
Ne’er fail in old Scotland!
Today in 1961, US Patent 2969161 A was issued, an invention of Robert Givens Mcculloch, for his “Bung for Beer Barrels and the Like.” There’s no Abstract, but the application describes it an “invention has been devised to provide a bung (generally called a shive) for beer barrels and like containers for liquids which will enable a tap fitting or pipe to be connected to the barrel without spilling the contents of the barrel during the connecting operation.”
This would almost be funny, if I didn’t consider her misinformation so dangerous. Oh, and a h/t to Maureen Ogle for this one. Dr. Kevin M. Folta, who is the chairman of the Horticultural Sciences Department at the University of Florida, writes on his blog, Illumination, about a recent visit by Vani Hari, as the Food Babe Visits My University.
As an actual living, breathing scientist, Folta understandably stood at odds with Hari “spreading her corrupt message of bogus science and abject food terrorism” at his school. Here’s how he really felt. “There’s something that dies inside when you are a faculty member that works hard to teach about food, farming and science, and your own university brings in a crackpot to unravel all of the information you have brought to students.” And she apparently was paid $15,000 by the University to add insult to injury, as well.
She found that a popular social media site was more powerful than science itself, more powerful than reason, more powerful than actually knowing what you’re talking about. Her discussion was a narcissistic, self-appointed attack on food science and human nutrition. It was one of the rare times when I laughed and puked at the same time.
So “who do you trust for real scientific information? This is why scientists go nutso.” Here’s a breakdown of the relative experience and knowledge between the Food Babe, Vani Hari, and Dr. Folta.
Here’s a few more random thoughts from his post about the talk she gave, although I encourage you to read the entire post.
Hari then went on to talk about her successes in strong-arming Chick-fil-A, Budweiser and Subway into reformulating their foods and beverages. She’s proud that she was invited to the table, that a know-nothing with a following can affect change simply by propagating false information via the internet.
That’s not healthy activism or change based on science. That’s coercion, fear mongering and terrorism to achieve short-sighted non-victories in the name of profit and self-promotion, ironically the same thing she accuses the companies of.
On the plus side, reasonably educated college students weren’t going for her nonsense, he noted. “Throughout her presentation that was about Hari in the spotlight and ‘me-me-me’, students got up and left. She left gaping pregnant pauses where previous performances got applause — only to hear nothing. Not even crickets. This audience was not buying it, at least was not excited by it.”
Overall, he understandably found it disappointing, noting. “If this is a charismatic leader of a new food movement it is quite a disaster. She’s uninformed, uneducated, trite and illogical. She’s afraid of science and intellectual engagement.”
What stood out for me, though not a surprise in the least, is that although microphones had been set out at the sides of the stage for questions (something you see at virtually any academic talk like this) she left the stage immediately, apparently refusing to take any questions from the students. It was as if she finished talking, dropped the mic and walked out, “whisked by limo to her next fear rally,” as Folta opined. Unfortunately, that sounds about right given that numerous people tell me she deletes any questions or contrary evidence from comments on her website or Facebook page. She’s selling a product — herself — pure and simple, and she can’t let facts get in her way. In a sense, she doesn’t even need to engage anyone, as she has untold numbers of unpaid minions slavishly doing her bidding for her — the Food Babe Army — attacking any critics or criticisms, as I discovered for myself when I took issue with her nonsense about the ingredients in beer. I’m almost amazed she’s still peddling her brand of crazy to ready buyers, and yet not surprised at the same time. After all, there are still people who insist the world is flat and that climate change isn’t happening, so truly people will believe all sorts of kooky things if they don’t think too much about it. And in some ways, not thinking about stuff but believing it anyway with all your might may be well be the new American way. More’s the pity.
Don’t eat food with kemicles.
So begins the website of beer cook Lucy Saunders, whose birthday is today. Lucy has done much to promote both cooking with beer and enjoying food with beer through her books and other writings. She’s a treasure, in more ways than one. Join me in wishing Lucy a very happy birthday Lucy.
Shaun O’Sullivan from 21st Amendment, Fergie Carey, co-owner of Monk’s, Lucy Saunders, the beer cook, and Tom Peters, also co-owner of Monk’s at the Canned Beer Dinner several Junes ago.