Beer In Ads #1924: St. Louis — “Barbecue On The Terrace”


Friday’s ad is entitled Picnic at the New Homesite, and the illustration was done in 1951 by Douglass Crockwell. It’s #55 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an obviously well-to-do family has some choice real estate along the Mississippi River in St. Louis, with a tricked out stone barbecue terrace overlooking a bend in the river. Dad’s making burgers and Mom’s bringing more beer down from the house. Ah, the good old days.

055. St. Louis — "Barbecue on the Terrace" by Douglass Crockwell, 1951

Patent No. 700833A: Manufacture Of Fermented Liquors

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Today in 1902, US Patent 700833 A was issued, an invention of Joseph Schneible, for his “Manufacture of Fermented Liquors.” There’s no Abstract, though it’s described this way in the application:

This invention relates particularly to the carrying on of the fermentation of liquors such as malt beverages, for example and to the culture, propagation, and separation of yeast for further use As the fermentation of such liquors is now commonly practiced the yeast propagated for further use is separated and collected under conditions which are liable to result in contamination of the yeast by contact with air,usually teeming with wild ferments and very often with fungi, and in subsequent injury to the finished product.

It is the object of this invention to provide for the carrying on of the fermentation and the separation of the yeast in such a manner as to avoid exposure of either yeast or liquor to such contaminating and injurious influences, while at the same time the fermentation is carried on under practically normal conditions as to pressure.-

In accordance with this invention the newly-fermented liquor containing the yeast in suspension for further inoculation is transferred from the vessel in which the fermentation was carried on to a clean vessel, in which the separation of the yeast intended for further work from the liquor takes place and from which the liquor is withdrawn, thereby leaving the yeast in the clean vessel. The further quantity of liquor to be fermented is then introduced into the vessel containing the yeast and is inoculated thereby,thus avoiding altogether the removal of the yeast from the vessel in which the same has been allowed to separate from the fermented liquor and avoiding its exposure to the contaminating influences above referred to. This process is carried on successively in the manner referred to, the newly-fermented liquor being transferred from the vessel in which the inoculation has taken place and the main fermentation was carried on to a clean vessel, as before.

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Patent No. 1760071A: Centrifugal Separator

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Today in 1930, US Patent 1760071 A was issued, an invention of Henry George Koepke, for his “Centrifugal Separator.” There’s no Abstract, though it’s described this way in the application:

My invention relates to centrifugal separators of the discharge nozzle conical type, primarily constructed for the separation of yeast from most of the associated liquids in which it has been’ propagated.

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Beer In Ads #1923: Picnic At The New Homesite


Thursday’s ad is entitled Picnic at the New Homesite, and the illustration was done in 1951 by John Gannam. It’s #54 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are having a picnic in an unlikely spot. At a construction site, where presumably one of their homes is being built, they’re having beer and food while other people are working. It’s the weirdest spectator sport ever.

054. Picnic at the New Homesite by John Gannam, 1951

Historic Beer Birthday: Nicholas Kessler

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Today is the birthday of Nicholas Kessler (May 26, 1833-December 11, 1902). Kessler was born in Luxembourg, but came to the U.S. in 1854, eventually settling in Montana, where he bought into a brewery there, which was eventually known as the Kessler Brewery.

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From “A Luxembourg Pioneer in Montana,” by Fausto Gardini:

Nic(h)olas Kessler, originally the name was spelled Kesseler, is born, the youngest of a family of six children. He arrives in New York on January 10, 1854, continues on to Sandusky, Ohio and settles for a while at Detroit, Michigan. Later, he removes to Chicago, Illinois and is active in the feed business. Like many other immigrants, he succumbs to the gold fever and heads west prospecting in Colorado before heading to Montana in August of 1863. In Virginia City, Nick starts a bakery, restaurant and liquor business. In 1864, Nick travels back to Luxembourg to visit with family and friends. When returning to America, according to a contemporary, he had learned that back in Luxembourg men had to relax and when they relaxed many of them found solace and entertainment with friends over a stein of brew. So rather than continuing panning for gold in 1865 he acquires a brewery at Helena, Montana. Over the years, he grows the Kessler Brewery into one of the most prosperous breweries far and wide. His Lorelei beer is a favorite for many decades. Nicholas Kessler, dies on December 11, 1902, in Helena, Montana.

Fausto has more about Kessler, the Montana Pioneer from Luxembourg, and there’s a lot of great information at Helena As She Was.

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Their most popular beer was called Lorelei Beer.

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And this account is from the “History of Montana,” by Joaquin Miller, 1894:

Nicholas Kessler, one of the prominent and enterprising businessmen of Helena Montana, is a native of the Grand Duchy of Luxembourg, Germany, born May 26, 1833. His youth and early manhood were spent in Germany and in 1854 he emigrated to America, landing there in January of that year and locating in Sandusky Ohio. In 1856 he removed from Sandusky to Chicago, where he was engaged in the commission business until the winter of 1859-60, then starting for Pikes Peak, Colorado. He arrived in Colorado in time to aid in the elections of the first Recorder of California Gulch, where Leadville is now located. During the summer and fall of 1860 he was engaged in mining there, then mined in Montgomery, Colorado until 1862 and from that time until August 1863 he landed in Virginia City Montana and for one year was engaged in the liquor business at that place. In 1864 he made a visit to his old friends in Germany but returned to America the following year, and gain took up his abode in Montana, this time in Helena. Since April 1865 he has been identified with the interests of this city.

Mr. Kessler built and is the proprietor of the largest brewing establishment in Montana. He owns and operates the
brickyards which have furnished nearly all the brick that have been used in the buildings in Helena. He is also largely interested in Helena real estate and lands in Lewis and Clarke and Cascade counties and has extensive stock interests besides. With the various commercial and fraternal organizations of the city he is prominently connected.

Mr. Kessler was married in New York, April 2, 1873 to Louisa Ebert, who died December 18, 1880 leaving three children, two sons and one daughter. Both sons are now efficient help to their father in the management of his extensive business while the other children are attending school.

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An etching of the Kessler Brewery around 1892.

And here’s Kessler’s obituary from the Anaconda Standard:

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Patent No. 889140A: Bar Counter Box

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Today in 1908, US Patent 889140 A was issued, an invention of Joseph Lehnbeuter and Charles R Brunnacker, for their “Bar Counter Box.” There’s no Abstract, though it’s described this way in the application:

Our invention has relation to improvements in bar-counter boxes; and it consists in the novel construction of box more fully set forth in the specification and pointed out in the claims.

The invention relates to a class of cabinets or refrigerators which are employed in conjunction with a bar counter over which draft beverages are dispensed, the cabinet being known commercially as a novelty-box; and the invention has for its special object to so mount the drip-pan below the dispensing faucet that it may readily be shoved out of the way in making room for the insertion of the cask or barrel inserted into the space or compartment beneath the pan.

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Beer In Ads #1922: Dad Tries Out The Ukelele


Wednesday’s ad is entitled Dad Tries Out The Ukelele, and the illustration was done in 1951 by Douglass Crockwell. It’s #53 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad is playing a ukelele while the family looks on. No wonder they’re all drinking beer.

053. Dad Tries Out the Ukelele by Douglass Crockwell, 1951

Happy Towel Day!

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In addition to being “Geek Pride Day” today, it’s also “Towel Day,” which is a tribute to Douglas Adams that was started in 2001. If you haven’t read or are otherwise familiar with The Hitchhiker’s Guide to the Galaxy — I’m disappointed in you — but here’s why a towel is relevant to that story, as explained in Chapter 3:

A towel, it says, is about the most massively useful thing an interstellar hitchhiker can have. Partly it has great practical value. You can wrap it around you for warmth as you bound across the cold moons of Jaglan Beta; you can lie on it on the brilliant marble-sanded beaches of Santraginus V, inhaling the heady sea vapours; you can sleep under it beneath the stars which shine so redly on the desert world of Kakrafoon; use it to sail a miniraft down the slow heavy River Moth; wet it for use in hand-to-hand-combat; wrap it round your head to ward off noxious fumes or avoid the gaze of the Ravenous Bugblatter Beast of Traal (such a mind-bogglingly stupid animal, it assumes that if you can’t see it, it can’t see you — daft as a brush, but very very ravenous); you can wave your towel in emergencies as a distress signal, and of course dry yourself off with it if it still seems to be clean enough.

More importantly, a towel has immense psychological value. For some reason, if a strag (strag: non-hitch hiker) discovers that a hitchhiker has his towel with him, he will automatically assume that he is also in possession of a toothbrush, face flannel, soap, tin of biscuits, flask, compass, map, ball of string, gnat spray, wet weather gear, space suit etc., etc. Furthermore, the strag will then happily lend the hitch hiker any of these or a dozen other items that the hitch hiker might accidentally have “lost.” What the strag will think is that any man who can hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is, is clearly a man to be reckoned with.

Hence a phrase that has passed into hitchhiking slang, as in “Hey, you sass that hoopy Ford Prefect? There’s a frood who really knows where his towel is.” (Sass: know, be aware of, meet, have sex with; hoopy: really together guy; frood: really amazingly together guy.)

The idea is that on May 25, fans should openly carry a towel with them, in fact they want you to make “sure that the towel is conspicuous — use it as a talking point to encourage those who have never read the Hitchhiker’s Guide to go pick up a copy. Wrap it around your head, use it as a weapon, soak it in nutrients — whatever you want!”

But since this is beer-focused place, and I don’t want to shortchange you, here are some beer towels that are educational as well as useful as any towel would be. So hopefully, you carried your towel with you today. If not, there’s always next year.

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This beer towel is available from the Baltic Shop.

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This one on beer and food pairing is likewise from the Baltic Shop.

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And so is this one on beers of the world.

Patent No. 6739087B2: Garden Pest Trap With Beer

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Today in 2004, US Patent 6739087 B2 was issued, an invention of Isaac Weiser and Margaret Weiser, assigned to Exhart Environmental Systems, Inc., for their “Garden Pest Trap.” Here’s the Abstract:

A pest trap for trapping snails, slugs, and the like comprising a base structure and a decorative cover. The base structure comprises a planar surface, a sloping surface surrounding at least part of the planar surface, two or more recesses formed in the planar surface for retaining a liquid for luring the pests, and a containment surface that is inclined and surrounds each recess. The cover rests over the base structure, preferably mounted on one or more side walls that partially enclose the planar surface and optionally have flanged ends for partially enclosing the recesses. Use and maintenance of the trap of the present invention is thereby greatly simplified and may be environmentally friendly utilizing common beer or other non-liquid luring means.

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Patent No. 5906151A: Apparatus And Method For Brewing An Alcoholic Beverage

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Today in 1999, US Patent 5906151 A was issued, an invention of Adam Firestone, Jeffers Richardson, Donald E. Othman, and Michel A. Blom, assigned to Firestone Walker, LLC, for their “Apparatus And Method For Brewing An Alcoholic Beverage and Beverage Brewed by Same.” Here’s the Abstract:

An apparatus for brewing an alcoholic beverage includes a plurality of wooden barrels including at least one first wooden barrel, at least one second wooden barrel, and at least one third wooden barrel; an enclosed trough; a plurality of first conduits providing flow communication between each of the plurality of wooden barrels and the enclosed trough; an enclosed catch pot in flow communication with the enclosed trough; a plurality of second conduits providing flow communication between the enclosed catch pot and each of the plurality of wooden barrels; and devices, such as valves, for controlling flow between each of the plurality of wooden barrels and the second conduit. The at least one first wooden barrel is a new barrel that has been filled with an alcoholic beverage up to 5 times, the at least one second wooden barrel is a middle aged barrel that has been filled with an alcoholic beverage from 6 to 12 times, and the at least one third wooden barrel is an old barrel that has been filled with an alcoholic beverage from 13 to 30 times.

This is essentially a patent for Firestone Walker’s modified Burton Union System that they pioneered when they first started, and then scaled-up when they bought the old SLO Brewery in Paso Robles and increased the size of their beer production. Jeffers, of course, is still there is the Barrelmeister, or Director of the Firestone Walker Barrelworks. That system is one of only two such brewing systems left in the world, the other being at Marston’s in Burton-on-Trent in England.
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Here’s a few photos of the system at the Paso Robles brewery in 2012.

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