Why Success Is Killing the Craft Brew Industry

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This ran in The Street a couple of weeks ago, and I meant to post it before but it kept getting pushed down in the queue. Portland writer Jason Notte does an interesting job dissecting the industry and the recent kerfuffles over taxes in Why Success Is Killing the Craft Brew Industry. If you follow the business side of the beer industry, it’s worth a read.

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The Neo-Prohibitionist Agenda: Punishment Or Profit

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Regular bulletin readers know well my disdain for the hypocritical anti-alcohol organizations trying their damndest to remove all alcohol from society or, failing that, make everyone who makes, sells or enjoys alcohol as miserable as they are. Not surprisingly, at the recent Alcohol Policy 16 Conference, which took place in Arlington, Virginia in early April, they revealed just how far their hypocrisy extends yet again.

Angela Logomasini, who attended the conference on behalf of Wine Policy, noted that during a panel discussion on alcohol tax policy that the “entire discussion revolved around how to lobby for taxes and profit in the process.” Given that the subtitle of the entire conference was “Building Blocks for Sound Alcohol Policies,” she can be excused for believing that the discussion might involve “research related to the impact of taxes on alcohol abuse” or whether “higher taxes really reduce alcohol abuse.” Such reasonable topics, however, were not even discussed. Instead, as I said, the entirety of the talk “revolved around how to lobby for taxes and profit in the process.”

Logomasini continued her description of the panel discussion:

Rebecca Ramirez of the Bloomberg School of Public Health at Johns Hopkins University presented her qualitative research on the framing of pro-tax messaging for use in lobbying campaigns. It included interviews with policymakers and activists involved in these campaigns. Ramirez’s discussion eventually turned to earmarking, which is apparently the key reason many groups are involved. Officials with one disability advocacy group, she noted, told her flat out they simply didn’t care about the public health impacts of taxes. They were in the game solely to get some of the tax revenue steered toward their organization.

She wonders aloud how that might serve the public good, and it appears she’s not the only one. Surprisingly enough, Bruce Lee Livingston, sheriff of my local anti-alcohol posse Alcohol Justice, disagrees, apparently believing profiting from lobbying efforts does not serve the public health. He takes a different view. Livingston “commented during the question and answer portion that activists are unable to get taxes high enough to actually produce positive public health benefits. Rather, he called for a ‘charge-for-harm’ approach, which is based on the assumption that anyone who drinks deserves to be punished.” That’s the same bullshit approach he took trying to get an additional tax on alcohol in San Francisco in 2010, all but writing the script for Supervisor John Avalos’ ultimately failed Alcohol Mitigation Fee Ordinance.

So, as Angela Logomasini observes, there were only two approaches or reasons to raise alcohol taxes brought up by essentially every neo-prohibitionist group in the country, or at least in attendance. As I’ve been ranting for years now, none of those reasons had anything to do with public health, or safety, or any other lofty goals. These self-proclaimed “public health advocates” only want to raise taxes on alcohol for two reasons: either to enrich themselves and profit from the alcohol companies their groups target or to punish every single person who dares to enjoy a pint of beer or glass of wine. And yet they still maintain non-profit status.

If nothing else, this should teach us that like many modern charitable organizations, they’ve strayed very far from their original purpose and self-preservation and profit are their only motives now. As I’ve said many, many times, they need a reason to exist and so they keep reinventing themselves in order to survive and keep their — in the parlance of Mel Brooks’ Blazing Saddles — phony baloney jobs. And so raising money becomes the driving force, not any interest in bettering the world, instead just pandering to their members’ fears, paranoia and prejudices. And if all of us who enjoy beer, and drink responsibly, get punished in the process, so what? Apparently, that’s just a bonus.

No alcoholic beverages

Tiger Woods Hits Hole In One Into Fan’s Beer Cup

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It’s now being widely reported, including by Business Insider, that at the Masters at Augusta National earlier today golfer Tiger Woods on the third hole drove his ball into a cup of beer held by someone along the fairway watching the golf tournament. Apparently there’s no picture or video because inexplicably one of golf’s most famous events is not being televised.

Tiger Woods

Micro-Malting

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The publishers of a new online magazine, Modern Farmer, let me know about an interesting article in their latest issue, Meet The Micro-Malts, about the trend of locally grown barley and wheat for brewing. I’ve been hearing more and more from brewers looking for ways to get their ingredients closer to home, and this is certainly one of the first steps in making that more of a reality. We also need more small, regional malting houses, too. I wonder if anybody’s addressing that need?

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Top 50 Breweries For 2012

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The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2012. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. D. G. Yuengling and Son; Pottsville PA
  5. Boston Beer Co.; Boston MA
  6. North American Breweries; Rochester, NY
  7. Sierra Nevada Brewing; Chico CA
  8. New Belgium Brewing; Fort Collins CO
  9. Craft Brewers Alliance, Inc.; Portland, OR
  10. Gambrinus Company; San Antonio TX
  11. Minhas Craft Brewery; Monroe WI
  12. Deschutes Brewery; Bend OR
  13. Lagunitas Brewing; Petaluma CA
  14. Bell’s Brewery; Galesburg MI
  15. Matt Brewing; Utica NY
  16. Harpoon Brewery; Boston, MA
  17. Stone Brewing; Escondido CA
  18. Brooklyn Brewery; Brooklyn NY
  19. Boulevard Brewing; Kansas City MO
  20. Dogfish Head Craft Brewery; Miilton DE
  21. Abita Brewing; New Orleans LA
  22. World Brews/Winery Exchange; Novato CA
  23. Shipyard Brewing; Portland ME
  24. Alaskan Brewing; Juneau AK
  25. August Schell Brewing; New Ulm MN
  26. New Glarus Brewing; New Glarus WI
  27. Long Trail Brewing; Burlington VT
  28. Great Lakes Brewing; Cleveland OH
  29. Firestone Walker Brewing; Paso Robles CA
  30. Anchor Brewing; San Francisco CA
  31. Rogue Ales Brewery; Newport OR
  32. Summit Brewing; Saint Paul MN
  33. Full Sail Brewing; Hood River OR
  34. SweetWater Brewing; Atlanta GA
  35. Victory Brewing; Downington PA
  36. Oskar Blues Brewery; Longmont CO
  37. Pittsburgh Brewing; Pittsburgh PA
  38. Mendocino Brewing; Ukiah CA
  39. Cold Spring Brewing; Cold Spring MN
  40. Flying Dog Brewery; Frederick MD
  41. Founders Brewing; Grand Rapids MI
  42. Ninkasi Brewing; Eugene OR
  43. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  44. Odell Brewing; Fort Collins CO
  45. Bear Republic Brewing; Cloverdale CA
  46. Stevens Point Brewery; Stevens Point WI
  47. Blue Point Brewing; Patchogue NY
  48. Southern Tier Brewing; Lakewood NY
  49. Lost Coast Brewery; Eureka CA
  50. Karl Strauss Breweries; San Diego CA

Here is this year’s press release.

Top 50 Craft Breweries For 2012

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The Brewers Association just announced the top 50 craft breweries in the U.S. based on sales, by volume, for 2012, which is listed below here. For the sixth year, they’ve also released a list of the top 50 breweries, which includes all breweries. Here is the new craft brewery list:

  1. Boston Beer Co.; Boston MA
  2. Sierra Nevada Brewing; Chico CA
  3. New Belgium Brewing; Fort Collins CO
  4. Gambrinus Company; San Antonio TX
  5. Deschutes Brewery; Bend OR
  6. Lagunitas Brewing; Petaluma CA
  7. Bell’s Brewery; Galesburg MI
  8. Matt Brewing; Utica NY
  9. Harpoon Brewery; Boston, MA
  10. Stone Brewing; Escondido CA
  11. Brooklyn Brewery; Brooklyn NY
  12. Boulevard Brewing; Kansas City MO
  13. Dogfish Head Craft Brewery; Milton DE
  14. Abita Brewing; New Orleans LA
  15. Shipyard Brewing; Portland ME
  16. Alaskan Brewing; Juneau AK
  17. New Glarus Brewing; New Glarus WI
  18. Long Trail Brewing; Bridgewater Corners VT
  19. Great Lakes Brewing; Cleveland OH
  20. Firestone Walker Brewing; Paso Robles CA
  21. Anchor Brewing; San Francisco CA
  22. Rogue Ales/Oregon Brewing; Newport OR
  23. Summit Brewing; Saint Paul MN
  24. Full Sail Brewing; Hood River OR
  25. Sweetwater Brewing; Atlanta GA
  26. Victory Brewing; Downingtown PA
  27. Oskar Blues Brewery; Longmont CO
  28. Cold Spring Brewing/Third Street Brewhouse; Cold Spring MN
  29. Flying Dog Brewery; Frederick MD
  30. Founders Brewing; Grand Rapids MI
  31. Ninkasi Brewing; Eugene, OR
  32. CraftWorks Breweries & Restaurants (Gordon Biersch/Rock Bottom); Chattanooga TN/Louisville KY
  33. Odell Brewing; Fort Collins CO
  34. Bear Republic Brewing; Cloverdale CA
  35. Stevens Point Brewing; Stevens Point WI
  36. Blue Point Brewing; Patchogue NY
  37. Southern Tier Brewing; Lakewood NY
  38. Lost Coast Brewery; Eureka CA
  39. Karl Strauss Breweries; San Diego CA
  40. BJs Chicago Pizza & Brewery; Huntington Beach CA
  41. Breckenridge Brewery; Denver CO
  42. North Coast Brewing; Fort Bragg CA
  43. Left Hand Brewing; Longmont CO
  44. St. Louis Brewery, Inc./Schlafly Beers; St Louis MO
  45. Saint Arnold Brewing; Houston TX
  46. Ballast Point Brewing; San Diego CA
  47. Big Sky Brewing; Missoula MT
  48. Allagash Brewing; Portland ME
  49. Uinta; Salt Lake City UT
  50. Tröegs Brewing; Hershey PA

Five breweries are new to this year’s Top 50 Craft Breweries list; Cold Spring Brewing/Third Street Brewhouse, Southern Tier Brewing, Ballast Point Brewing, Allagash and Tröegs Brewing. Here is this year’s press release.

I’ll have my annual annotated list shortly.

The First State Microbe?

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Nice, the Oregonian is reporting that a bill has been introduced in the state legislature to declare Saccharomyces cerevisiae — a.k.a. brewer’s yeast or ale yeast — the state microbe. If successful, it would be the first time a state has had a state microbe. I sincerely hope it happens. I think that would be pretty fun.

Saccharomyces-cerevisiae
Saccharomyces cerevisiae.

Frankly, I think California should declare Brettanomyces to be our state microbe, though we may get some push back from the wineries.

Brett
Brettanomyces.

UPDATE: Oregon may not be first after all, and Delaware may not just be the First State, but also the first one with a state microbe. According to a story from late 2011 in the University of Delaware’s UDaily:

Delaware is the first state to have its own yeast. Gov. Jack Markell signed a proclamation giving a yeast named Kloeckera (apiculata) (strain KA 1) this designation, which is an honorary title because the state legislature is not currently in session to vote on the matter.

Bistro IPA Festival Winners 2013

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For the third straight year I missed the Bistro IPA Festival, even with them moving it from its usual August date to today. Happily, owner Vic Kralj was again kind enough to send me the list of the winners. Carlsbad Raceway IPA, from Pizza Port in Carlsbad, near San Diego, was chosen best in show at the 16th annual IPA Festival today at the Bistro in Hayward, California. The full list of winners is below.

Kim Jordan’s Keynote Address 2013

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At this year’s Craft Brewers Conference, the keynote address was given by Kim Jordan from New Belgium Brewing. The context of Jordan being asked this year to speak is because ten years ago, when CBC was in New Orleans, she gave an optimistic keynote speech then predicting that craft beer would break the 10% barrier. While we’re not quite there yet — the current estimate is 6.5% of volume — great progress has been made and the future certainly looks rosier than it did in 2003. As someone who was sitting in the audience in New Orleans during that keynote, I was keen to hear what Kim would have to say a decade later. Below is a photo I took of Jordan giving that speech in 2003.

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Below is my video of Kim Jordan’s keynote address. Technical difficulties (okay, I was slow on the draw) delayed the start and I missed the first few seconds, probably no more than 30 seconds worth. Also, due to YouTube’s size limitations, I had to break it into two parts in order to upload it. Enjoy.

Part 1:

Part 2: