Don’t Fear The Beerd

My friend and new neighbor Fred Abercrombie is even more of a graphics nerd than I am, but then he does it for a living. For his day job, he runs his own ad agency, while at night — after donning cape and cowl — writes at his beer blog Ünnecessary Ümlaut. He noticed one day that no one has really taken a look at all the beards, mustaches and facial hair that grace so many of the beer labels we see dotting the craft beer landscape. Sensing a hole in our deeper understanding of the world, he decided to do something about it. And so began Craft Beerds, subtitled “a well-groomed collection of craft beer labels.” Fred researched, photographed and laid out his hirsute book, but after it ballooned to 300 pages with over 175 breweries represented, he realized that he could no longer afford to publish it on his own. Undaunted, he turned to Kickstater (I love Kickstarter!) for a little help from his friends — or at least other like-minded whackadoodles.
With 19 days to go, he’s raised over half of the $8,000 he needs to print the book. The minimum to get a hardback copy of the book is a mere $25. For higher pledges, there are cooler rewards, such as getting your name in the book, t-shirts, prints and a signed copy of another book, The Facial Hair Handbook by two-time World Beard Champion, Jack Passion.

Below are some sample pages from the book:

Shmaltz Brewing’s Coney Island Human Blockhead.

And FullSteam’s Certificate of Awesome and their Liborius Gollhardt Southern-Style Sour Rhubarb Ale.

So I would encourage every lover of beer and every lover of beerds to help ensure this book gets printed and published. Check out the Kickstarter page and see if you can help. Here’s more reasons why you should:


Printing. Every single cent. The project grew from something cool that we could afford to self-publish, to something really cool we really need your help on. Really. Turns out, printing an almost 300-page hairy book is kinda expensive.

We’ve already collected, photographed and laid everything out. It looks beautiful — and handsome — but it needs your help to live the printed dream.


  • Because no one’s paid a tangible tribute to all the killer art and packaging from the recent craft beer explosion. (There’s enough to fill a book)
  • Because it’ll give exposure to many breweries you already love and want to succeed further.
  • Because it’ll give exposure to many local, regional breweries you may not even know you love. Yet.
  • Because we’ve broken the book into themed chapters that keep it fresh, every time you pick it up—Devilish Beerds, Royal Beerds, Side-Beerds and of course, Red Beerds, to name a few.
  • Because craft beer and facial hair are a natural combo. Ever been to a beer fest? You can’t swing a growler without grazing a beard.

Go ahead, pledge. You know you want to. Even if you don’t want to, you really do. You just don’t know it yet. Check out the Kickstarter page and see all the potential rewards and good karma you could receive. Then try to resist. Don’t say you haven’t been warned.

And finally, here’s two pirate-themed bearded beers.

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