Comments on: Dos Equis New Ad Campaign Not Very Interesting

By: Jack Doyle

Jack Doyle — Fri, 08 Jan 2010 21:48:19 +0000

I have to disagree with nearly every single one of your opinions. Remarkable campaign and, as a result, I ordered my first Dos Equis (it actually wasn’t that good).

I can’t stop watching them!

By: J

Tue, 15 Dec 2009 04:04:37 +0000

Bad news, Juan, popularity does not equal quality. Plenty of poor ideas have been successful, this one being an obvious example. Please enlighten me as to what “classrooms” are teaching this campaign? As for its success, please show me the IRI or Nielsen data to support how successful it’s been, because I haven’t seen any sales figures to suggest it’s increased Dos Equis’ sales at all.

And if you can satisfactorily explain why a company that sells a thirst-quenching beverage wants their customers to “stay thirsty,” I’ll be happy to recant. Until then, I stand by my criticisms.

By: JUAN

JUAN — Tue, 15 Dec 2009 02:54:33 +0000

Have you seen the succes of this campaign and the posite coments on it?
You must be like the worst critic of advertising in the world. This has been a HUGE succes, a case study in class rooms.

By: Eddie

Eddie — Thu, 05 Jul 2007 01:11:24 +0000

So is the man jock custo?

By: sandra cihomsky flood

sandra cihomsky flood — Wed, 18 Apr 2007 12:12:01 +0000

I would have to agree with Mitch about this ad. It must be in our genes. Hello to a cousin I met only twice as a kid!

By: Mike M

Mike M — Tue, 17 Apr 2007 21:16:21 +0000

These ads are actually kindof funny. But the best ever beer ads are Taste Great/Less Filling from the 80’s and the Miller hi Life guy from a few years ago.

By: Tom

Tom — Tue, 17 Apr 2007 11:44:24 +0000

I’ve never seen the TV spots, but I’ve heard the radio one a few times. It makes absolutely no sense. There’s something about how on every street corner they sell sandwiches named after him. WTF? I still don’t get it at all…

By: Bill

Bill — Tue, 17 Apr 2007 06:30:17 +0000

I love this commercial! Specially cute asian nurses! I love it!!

By: budak

budak — Fri, 13 Apr 2007 04:39:56 +0000

reminds me of the whoisadamking.com campaign by Guinness in Asia some years ago: re http://www.josh.com.my/whoisadamking.com/

By: Mitch Cihomsky

Mitch Cihomsky — Thu, 12 Apr 2007 13:27:48 +0000

This ad will sell a lot of beer. The Ernest Hemmingway figure is in most beer drinkers. Bravo!

By: California Pete

California Pete — Wed, 11 Apr 2007 23:16:40 +0000

My guess is they started with something different, but in refining the concept to make it more funny, less boring, and more memorable and mass-marketable, they couldn’t resist the temptation to throw in some low-brow satire and cheap TNA. Eventually they wound up exactly where they first set out avoiding: their MIM is just another cartoon character in the mold of Spuds McKenzie, Duff Man, and John “Tastes Great (Less Filling)” Madden.

By: Jonathan

Jonathan — Wed, 11 Apr 2007 22:35:29 +0000

I think it’s great! It’s like, that guy is my friend, and he’s telling me that I need liquids to survive. It totally speaks to me. I feel like he’s talking directly to me, in all of his bearded glory.