Guinness Ad #115: Bear Up A Pole

Our 115th Guinness ad is a variation on an earlier zoo ad. This one is vertical, and omits some of the detail of the horizontal original, showing just the bear, who’s climbed up a pole with the zookeeper’s Guinness so he can drink it undisturbed. I love he look on his face, which seems to be saying, “forget it bub, you’re not getting this back.” The hapless zookeeper waves his lunch trying to persuade the bear to give up his beer, but I don’t think he’s going to get back his Guinness. The ad originally ran full-page in the Illustrated London Times in November of 1944.


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