Comments on: Happy Back To Beer Day http://brookstonbeerbulletin.com/happy-back-to-beer-day/ Jay R. Brooks on Beer Wed, 23 May 2012 23:13:14 +0000 hourly 1 http://beerzine.com/?v=3.3.2 By: Maureen http://brookstonbeerbulletin.com/happy-back-to-beer-day/comment-page-1/#comment-1548 Maureen Tue, 08 Apr 2008 13:45:35 +0000 http://www.brookstonbeerbulletin.com/happy-back-to-beer-day/#comment-1548 Bob, if you can blame it on an IPA, then you're excused.... I will say that for me, this exercise was a rather brutal reminder of just how hard it is to convey info about historical events to a readership that doesn't place much value on the past. There's no way I could assume any kind of shared knowledge, so trying to explain "what happened" in 900 words or less was a challenge. On the other hand, there's something endearing about our American propensity to look forward, forward, forward -- rather than back, back, back. Bob, if you can blame it on an IPA, then you’re excused….

I will say that for me, this exercise was a rather brutal reminder of just how hard it is to convey info about historical events to a readership that doesn’t place much value on the past. There’s no way I could assume any kind of shared knowledge, so trying to explain “what happened” in 900 words or less was a challenge.

On the other hand, there’s something endearing about our American propensity to look forward, forward, forward — rather than back, back, back.

]]> By: Bob Skilnik http://brookstonbeerbulletin.com/happy-back-to-beer-day/comment-page-1/#comment-1547 Bob Skilnik Tue, 08 Apr 2008 13:07:01 +0000 http://www.brookstonbeerbulletin.com/happy-back-to-beer-day/#comment-1547 Yes, even I screw up, and it took 75,000 hits on the press release for someone to remind me that the beer was 3.2% by weight, not volume. I had it right in the original story, but that third IPA I was working on while putting the press release together made me write "abv" in the original press release. That's my story and I'm sticking with it... It's been fixed and the press release resubmitted with the correct info, but I'm amazed it took 75,000 readings of the press release before someone found the mistake! Yes, even I screw up, and it took 75,000 hits on the press release for someone to remind me that the beer was 3.2% by weight, not volume. I had it right in the original story, but that third IPA I was working on while putting the press release together made me write “abv” in the original press release.

That’s my story and I’m sticking with it…

It’s been fixed and the press release resubmitted with the correct info, but I’m amazed it took 75,000 readings of the press release before someone found the mistake!

]]> By: Maureen http://brookstonbeerbulletin.com/happy-back-to-beer-day/comment-page-1/#comment-1546 Maureen Tue, 08 Apr 2008 11:56:55 +0000 http://www.brookstonbeerbulletin.com/happy-back-to-beer-day/#comment-1546 Jay, been trying to email you for several days, but all my messages bounce back as undeliverable. Am trying not to take it personally. (That's a joke.) Yes, the number of experts and journalists who got the whole thing wrong is staggering. I lost track of the number of articles that began with "Prohibition ended 75 years ago today..." To yours and Bob's comments, I'll just add this: http://www.latimes.com/news/opinion/commentary/la-oe-ogle7apr07,0,7182866.story I tried to send you the link yesterday, but again, my messages all bounced back. Jay, been trying to email you for several days, but all my messages bounce back as undeliverable. Am trying not to take it personally. (That’s a joke.)

Yes, the number of experts and journalists who got the whole thing wrong is staggering. I lost track of the number of articles that began with “Prohibition ended 75 years ago today…”

To yours and Bob’s comments, I’ll just add this:
http://www.latimes.com/news/opinion/commentary/la-oe-ogle7apr07,0,7182866.story

I tried to send you the link yesterday, but again, my messages all bounced back.

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