Comments on: Harriet’s Beer For Girls http://brookstonbeerbulletin.com/harriets-beer-for-girls/ Jay R. Brooks on Beer Wed, 23 May 2012 23:13:14 +0000 hourly 1 http://beerzine.com/?v=3.3.2 By: monster http://brookstonbeerbulletin.com/harriets-beer-for-girls/comment-page-1/#comment-1267 monster Sat, 22 Dec 2007 10:10:14 +0000 http://www.brookstonbeerbulletin.com/harriets-beer-for-girls/#comment-1267 Sorry, that was meant to say NOT marketed towards women! A few too many ales myself last night! Sorry, that was meant to say NOT marketed towards women! A few too many ales myself last night!

]]> By: monster http://brookstonbeerbulletin.com/harriets-beer-for-girls/comment-page-1/#comment-1266 monster Sat, 22 Dec 2007 10:08:50 +0000 http://www.brookstonbeerbulletin.com/harriets-beer-for-girls/#comment-1266 As a beer drinking woman, I completely disagree. Most of my friends won't drink beer because it is marketed towards women. When I force them into trying real ale, they love it and wonder why they had never drunk it before. Unfortunately I can't be at the bar convincing women to drink more beer instead of those revolting alcopops that most of them go for (even though it would be a great job!). I'm not saying that it is going to change the world, but if it gets more women feeling comfortable about trying real ale, then I can't see it being a bad thing whatsoever. Get those beauties drinking the beautful drink! Real ale for women all the way! As a beer drinking woman, I completely disagree. Most of my friends won’t drink beer because it is marketed towards women. When I force them into trying real ale, they love it and wonder why they had never drunk it
before. Unfortunately I can’t be at the bar convincing women to drink more beer instead of those revolting alcopops that most of them go for (even though it would be a great job!). I’m not saying that it is going to change the world, but if it gets more women feeling comfortable about trying real ale, then I can’t see it being a bad thing whatsoever. Get those beauties drinking the beautful drink! Real ale for women all the way!

]]> By: Mark Tichenor http://brookstonbeerbulletin.com/harriets-beer-for-girls/comment-page-1/#comment-1265 Mark Tichenor Tue, 18 Dec 2007 17:18:07 +0000 http://www.brookstonbeerbulletin.com/harriets-beer-for-girls/#comment-1265 Brewers always fail when they try developing beer to what the marketing department decides is 'females 18-34.' The only Beer that seems to hold its own with this demographic is Blue Moon. And the problem is, people (apparently, this includes women) are not really 'demographic groups.' When I'm at my beer bar, I see as many women going for the Stone Arrogant Bastard and the Middle Ages Druid Fluid as for the Framboise and Hoegaarden. Marketing beer to women is a great patronization, and a pitfall that, thankfully, most small brewers have avoided. Perhaps the industry should take a cue from the NFL, more than half of whose ardent fans are women, and just release great product. The chips will fall where they may. Brewers always fail when they try developing beer to what the marketing department decides is ‘females 18-34.’ The only Beer that seems to hold its own with this demographic is Blue Moon.

And the problem is, people (apparently, this includes women) are not really ‘demographic groups.’ When I’m at my beer bar, I see as many women going for the Stone Arrogant Bastard and the Middle Ages Druid Fluid as for the Framboise and Hoegaarden.

Marketing beer to women is a great patronization, and a pitfall that, thankfully, most small brewers have avoided. Perhaps the industry should take a cue from the NFL, more than half of whose ardent fans are women, and just release great product. The chips will fall where they may.

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