http://brookstonbeerbulletin.com/heres-to-beer-%e2%80%94-heres-to-making-it-appear-relevant-and-appealing/ Jay R. Brooks on Beer Sat, 20 Mar 2010 17:42:43 +0000 http://beerzine.com/?v=2.9.1 hourly 1 http://brookstonbeerbulletin.com/heres-to-beer-%e2%80%94-heres-to-making-it-appear-relevant-and-appealing/comment-page-1/#comment-167 Richard Davies Sun, 12 Feb 2006 21:03:16 +0000 http://www.brookstonbeerbulletin.com/?p=50#comment-167 I too would be worried if the global giants are taking responsibility for promoting the virtues of beer. Here in the UK Most of the Global Giants thankfully have no interest in real ale and promotion of beer is left to pressure groups such as Campaign for Real Ale or CAMRA. Although it does limit the coverage it does at least mean the right kind of message gets across. I couldn't bear the thought of a well funded campaign from our global giant friends urging customers to insist on frozen glasses with their meals to mask the absence of flavour in their products I too would be worried if the global giants are taking responsibility for promoting the virtues of beer. Here in the UK Most of the Global Giants thankfully have no interest in real ale and promotion of beer is left to pressure groups such as Campaign for Real Ale or CAMRA. Although it does limit the coverage it does at least mean the right kind of message gets across. I couldn’t bear the thought of a well funded campaign from our global giant friends urging customers to insist on frozen glasses with their meals to mask the absence of flavour in their products

]]> http://brookstonbeerbulletin.com/heres-to-beer-%e2%80%94-heres-to-making-it-appear-relevant-and-appealing/comment-page-1/#comment-166 Brookston Beer Blog » Blog Archive » Here’s to Beer: An Initial Review Thu, 09 Feb 2006 14:44:11 +0000 http://www.brookstonbeerbulletin.com/?p=50#comment-166 [...] NOTE: This post is a follow-up to Here’s to Beer — Here’s to to Making it Appear Relevant and Appealing   [link] [...] [...] NOTE: This post is a follow-up to Here’s to Beer — Here’s to to Making it Appear Relevant and Appealing   [link] [...]

]]> http://brookstonbeerbulletin.com/heres-to-beer-%e2%80%94-heres-to-making-it-appear-relevant-and-appealing/comment-page-1/#comment-165 thedaniel Tue, 07 Feb 2006 22:44:21 +0000 http://www.brookstonbeerbulletin.com/?p=50#comment-165 This reminds me of the film I was shown at a Kirin factory toured with fellow exchange students... the opening line was something like "Beer and man have walked hand in hand since antiquity." I wiped a sentimental tear away with my sleeve and headed to the factory's beer hall knowing the full historical weight of what I was about to consume! This reminds me of the film I was shown at a Kirin factory toured with fellow exchange students… the opening line was something like “Beer and man have walked hand in hand since antiquity.” I wiped a sentimental tear away with my sleeve and headed to the factory’s beer hall knowing the full historical weight of what I was about to consume!

]]> http://brookstonbeerbulletin.com/heres-to-beer-%e2%80%94-heres-to-making-it-appear-relevant-and-appealing/comment-page-1/#comment-164 Realbeer.com Beer Therapy » Blog Archive » Weekly Therapy: More on beer’s image Mon, 06 Feb 2006 20:47:16 +0000 http://www.brookstonbeerbulletin.com/?p=50#comment-164 [...] - Jay Brooks has already unloaded on this campaign a couple of times in his blog. Give that a read and we’ll try to not repeat much here. [...] [...] – Jay Brooks has already unloaded on this campaign a couple of times in his blog. Give that a read and we’ll try to not repeat much here. [...]

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