http://brookstonbeerbulletin.com/heres-to-beer-an-initial-review/ Jay R. Brooks on Beer Thu, 09 Feb 2012 23:22:12 +0000 hourly 1 http://beerzine.com/?v=3.3.1 http://brookstonbeerbulletin.com/heres-to-beer-an-initial-review/comment-page-1/#comment-169 Brookston Beer Blog » Blog Archive » Coalition of the Willing Shrinks to One Wed, 03 May 2006 16:49:00 +0000 http://www.brookstonbeerbulletin.com/?p=52#comment-169 [...] Back in early February I commented that the Here’s to Beer campaign, which was originally supposed to be a coalition of the nation’s breweries, was only Anheuser-Busch and the Beer Institute. Since this propaganda campaign was so obviously an A-B driven effort, I further commented that I felt this tainted the objectiveness of the Beer Institute. It turns out that they agreed, because it was reported today in a Business Week article that “The Beer Institute trade group yanked its logo off the campaign after the first television ad ran during the Super Bowl. The institute would not say why.” Anybody have a guess? [...] [...] Back in early February I commented that the Here’s to Beer campaign, which was originally supposed to be a coalition of the nation’s breweries, was only Anheuser-Busch and the Beer Institute. Since this propaganda campaign was so obviously an A-B driven effort, I further commented that I felt this tainted the objectiveness of the Beer Institute. It turns out that they agreed, because it was reported today in a Business Week article that “The Beer Institute trade group yanked its logo off the campaign after the first television ad ran during the Super Bowl. The institute would not say why.” Anybody have a guess? [...]

]]> http://brookstonbeerbulletin.com/heres-to-beer-an-initial-review/comment-page-1/#comment-168 Brookston Beer Blog » Blog Archive » Here’s To Beer — Here’s to Making it Appear Relevant and Appealing Thu, 09 Feb 2006 14:41:53 +0000 http://www.brookstonbeerbulletin.com/?p=52#comment-168 [...] UPDATE 2: See my subsequent Initial Review   [link] [...] [...] UPDATE 2: See my subsequent Initial Review   [link] [...]

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