If You Have More Money Than Sense

The Cruzin Cooler, a motorized scooter with a top speed of 14 m.p.h. and using a cooler with a 27-beer can capacity as the seat, was chosen as one of three Dubious inventions we can live without from among the hundreds, possibly thousands, of new gadgets displayed at the recently held Consumer Electronics Show in Las Vegas. And it’s not hard to see why. Even if they didn’t around $500, I don’t think I’d find many uses for something like this.

From the Cruzin Cooler website:

Cruzin Cooler combines two basic necessities of life, the ability to have cold food or a beverage handy along with the means to get somewhere, without walking. With modern technology, the Cruzin Cooler is light-weight and comes in various sizes and colors and is available in gas and electric models, with a 10 mile range on electric models and 30 miles on the gas models.

The cooler is light enough to be driven to a location and then picked up and carried. The cooler can be used for hunting, sporting events, races, camping, golf or even a trip to the grocery store to keep your food cold all the way home. Marine use will be popular for the new cooler allowing you to take your fish/drinks/food/ ice to and from your boat with powered assistance and braking. Simply ride or power your way up and down ramps.

There are virtually hundreds of uses for the new coolers with thoughts of racing coolers not far behind!

As it’s big selling point, Chuck Miller, marketing director for its manufacturer, spouts the party line that “[i]t combines two basic necessities of life — somewhere to have cold food or a beverage handy, and the ability to get somewhere without walking.” Maybe it’s my curmudgeonly personality, but I have a car. That seems to work well enough to get me and my beer from place to place.

Apparently at least 38,000 people disagree with me, because that’s how many they’ve pre-sold in the U.S., and as for them, they’ll “never have to carry [their] ice chest again,” says Miller. Because that’s really be a huge burden, having to carry the cooler, hasn’t it?

From the UK’s Daily Mail:

Displayed at the Consumer Electronics Show in Las Vegas last week, the Cruzin Cooler, which comes with either a petrol engine or electric motor, can fit 27 drink cans into its ice-box interior. But thirsty owners can also attach trailers with the same capacity, to tow behind it. Miller claims American owners are such fans they stage Cruzin Cooler races.

Races, huh? I’ll believe it when I see it.


And look how versatile they are. You can wear lots of warm clothing and drive them outdoors, even in the snow, or you can wear almost no clothing and drive them indoors, at room temperature.


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