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Kirkland Beer Update

by Jay Brooks on March 19, 2008 · 0 comments

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I forgot to mention this earlier, but when I met with Dan Gordon a couple of weeks back he told me that the four beers he’ll be making for Costco will be sold in a loose variety pack, meaning there will be six bottles of each of the four styles in every 24-bottle case, with no carriers. That means their new private label beers will only create one additional sku, not four, as I had originally feared. Since this changes considerably the heated debate that ensued, I thought I’d pass it along.

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