Comments on: Lingering Lager Lies http://brookstonbeerbulletin.com/lingering-lager-lies/ Jay R. Brooks on Beer Wed, 23 May 2012 23:13:14 +0000 hourly 1 http://beerzine.com/?v=3.3.2 By: Michael Reinhardt http://brookstonbeerbulletin.com/lingering-lager-lies/comment-page-1/#comment-2171 Michael Reinhardt Wed, 17 Dec 2008 01:49:55 +0000 http://www.brookstonbeerbulletin.com/lingering-lager-lies/#comment-2171 Nice article on A-B. The thing that I find striking about the ad is the appeal to the refusal of compromise on quality. Changing the recipe seems to be directly related to this other claim, namely, they have found cheaper and cheaper ways to make their brew. Inferior barleys and rice hulls to make their product more drinkable are two instances of this phenomenon. I think what they are doing now to create the semblance of quality is to pump up their American Ale. For those of us who have tried it, it is only a slightly less pathetic beverage than Budweiser. Maybe the "bartender" should speak less extemporaneously and stick with the kind of commitment that the "stooges" think she is addressing. Nice article on A-B. The thing that I find striking about the ad is the appeal to the refusal of compromise on quality. Changing the recipe seems to be directly related to this other claim, namely, they have found cheaper and cheaper ways to make their brew. Inferior barleys and rice hulls to make their product more drinkable are two instances of this phenomenon. I think what they are doing now to create the semblance of quality is to pump
up their American Ale. For those of us who have tried it, it is only a slightly less pathetic beverage than Budweiser. Maybe the “bartender” should speak less extemporaneously and stick with the kind of commitment that the “stooges” think she is addressing.

]]> By: Bill http://brookstonbeerbulletin.com/lingering-lager-lies/comment-page-1/#comment-2170 Bill Mon, 15 Dec 2008 05:55:57 +0000 http://www.brookstonbeerbulletin.com/lingering-lager-lies/#comment-2170 And when is the last time you saw anyone wafting a Bud into their faces making any mention whatsoever of all those Idaho hops... http://www.youtube.com/watch?v=TvZzCnDzcpg&eurl=http://www.christinescottbennett.com/video-budweiserwinetasting.html&feature=player_embedded Lies, damned lies! And when is the last time you saw anyone wafting a Bud into their faces making any mention whatsoever of all those Idaho hops…

http://www.youtube.com/watch?v=TvZzCnDzcpg&eurl=http://www.christinescottbennett.com/video-budweiserwinetasting.html&feature=player_embedded

Lies, damned lies!

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