Comments on: New Leader Emerges In Battle of Strongest Beer?

By: The Rabid Brewer

The Rabid Brewer — Fri, 30 Jul 2010 22:54:59 +0000

IMHO, BrewDog’s “World’s Strongest Beer” was never about the beer. Rather, it was a brilliant, well thought out marketing campaign that elevated this little known brewery in the middle of nowhere Scotland to world recognition. The video for Tactical Nuclear Penguin and Sink the Bismark were epic! Putting beer in dead animals was insane! (Even bad press is good press, eh?)

It was the perfect follow-up to their gold medal for Hardcore IPA at the World Beer Cup. http://www.brewdog.com/blog-article.php?id=286 Hardcore IPA is an Imperial IPA and for a little known Scottish brewery to win this category at this comp is huge. These guys seem to know how to brew.

Anyone that chases this world’s strongest beer “title” after these guys have already capitalized on it and put it to bed are a bit late to the game. ;-)

“The beer [The End of History] is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.” – http://www.brewdog.com/blog-article.php?id=341

It will be interesting to see if the new owners of Anchor bring Brew Dog to the US in time to capitalize on the current exposure. Momentum is everything and they’re missing a golden opportunity if they don’t get into the U.S. market soon.

“There’s also a possibility that Martin Dickie, BrewDog’s brewmaster, may brew some of his beers at the Anchor Brewhouse” – http://brookstonbeerbulletin.com/my-lunch-with-keith-greggor-new-anchor-owner/

For an interesting look inside Brew Dog, check this blog entry out:

http://www.byo.com/blogs/life-after-uc-davis-weeks-1-2.html

If you haven’t seen this blog, it’s also an good look at the UC Davis Master Brewer’s program.

By: Jim

Jim — Thu, 29 Jul 2010 19:31:13 +0000

I’m put off by what BrewDog’s been up to with these silly “stunt beers.” They are brewed for attention, not quality or the pleasure of beer drinkers. Any doubts I had about this were erased when I saw them packaging End of History in roadkill.

Many brewers could make a 55% ABV beer, but few would want to put their name on the result.

By: Enough! Enough!! ENOUGH!!! with the High Alcohol Crap « Blogging at World of Beer

Thu, 29 Jul 2010 18:58:50 +0000

[...] the High Alcohol Crap Jump to Comments Jay Brooks has saved me the trouble of reporting on the latest bit of high alcohol idiocy, and countless others, including the Canadian Mother Corp and the New York Times, have chimed in on [...]

By: McKBrew

McKBrew — Thu, 29 Jul 2010 18:24:31 +0000

Brewdog is a joke along with any other brewery that tries to create a high ABV beer by freeze distilling. Woopty Doo!. Whether or not you have had it, or like it Sam Adams Utopias and similar beers are where they talent lies, true fermented beer.

By: Sid Boggle

Sid Boggle — Thu, 29 Jul 2010 18:05:58 +0000

None of this ‘competition’ is particularly inspiring or creative, actually. BrewDog tend to run the Stone playbook when they want attention, so controversial ABV beer launched with mock po-mo babble gets them all over the media here for free. Not bad for 11 bottles of beer, but in the wider scheme of things, irrelevant.

I haven’t heard of ‘t Koelschip, but assume they take their name from the shallow large-area open fermentation vessel which can be found at Cantillon and, I think, at Anchor. I guess we’ll be hearing about them now…

By: The Professor

The Professor — Thu, 29 Jul 2010 18:00:07 +0000

The following quote by the brewer himself sums it all up pretty well:
“You should see it as a joke.”

I couldn’t have said it better.
It certainly is an interesting joke, though, and a rather fun one to track, especially with the ruckus these things raise with the beer crowd.

As for beer rubbing alcohol, maybe that ship has sailed already…some of these novelty hi-octane beers already taste close to that (though perhaps not as smooth as rubbing alcohol).
I think the next step is going to be more like beer paint thinner.

By: Greg

Greg — Thu, 29 Jul 2010 17:23:01 +0000

Sure, they win the strongest beer contest for the moment, but they’re clearly losing the battle for creativity and buzz that seems to be most of BrewDog’s motivation. There’s no roadkill, no media blitz, no angry craft beer purists on this, just a semi-clever nod to BrewDog in the name.

By: Nor Cal Beer Guy

Nor Cal Beer Guy — Thu, 29 Jul 2010 17:06:10 +0000

I thought this whole fad was crazy when beer hit 27%. 60%? Next thing you know we’re going to have beer rubbing alcohol.