Outside Lands Music Festival Pairs Rock & Roll … With Wine

by Jay Brooks on June 1, 2010 · 4 comments

in Beers,Editorial,Events

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I have nothing against wine, I drink it fairly often and am an unabashed cross drinker. But this is still a little odd, to me. The Outside Lands two-day music festival that will take place in Golden Gate Park in mid-August appears to be wine only. And that’s despite having Heineken as one of the “partners” of the festival. The tagline for Outside Lands 2010 is “Music — Food — Wine — Art,” listed that way even on the Tickets page — they go on sale tomorrow. There are some great bands playing, including a favorite of mine — Gogol Bordello — a band I can’t imagine without beer. To me that seems like an epic fail. Rock & Roll without beer is like … well, I can’t think of an apt metaphor. It’s just wrong.

{ 4 comments… read them below or add one }

Anita Arguello June 1, 2010 at 10:29 pm

Now that’s truly bizarre.

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beerman49 June 2, 2010 at 4:32 pm

Another “Only in San Francisco” moment that’s an insult to all the local craft brewers! Cynical me wonders if the promoters also have jacked up the prices significantly to price out the “riff-raff”. May their alcohol sales decline significantly!

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Chris August 12, 2010 at 11:18 am

Heineken is a sponsor so i’m pretty sure beer will be available. I’m not sure about hard alcohol however…….

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Avatar of Jay Brooks Jay Brooks August 12, 2010 at 2:07 pm

Chris, thanks for the comment, but I fear you’re missing the point. I’m quite sure beer will be there (well, assuming you consider Heineken to be beer) but to advertise a music festival, a rock and roll music festival, by advertising “Music — Food — Wine — Art” seems divorced from the spirit of rock and roll.

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