Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1944. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” This was from a group of the morale ads that took the point of view of soldiers and sailors writing home about what they were missing from home. In this one, a sailor “Sure could go for one of Mom’s bean suppers.”
Today is the 39th birthday of Mikkel Borg Bjergsø, founder of the Danish gypsy brewery Mikkeller. I first met Mikkel in Burton-on-Trent in 2008, during I trip when I accompanied Matt Brynildson to Marston’s where he was doing a collaboration beer. And I most recently ran into him at the Firestone Walker Invitational Beer Festival the past three summers in Paso Robles. Join me in wishing Mikkel a very happy birthday.
Here’s a cool interactive map created by Ghost in the Data. Using data from the World Health Organization, the map shows “How much — and which — alcohol is drunk in the world during a week?” As the instructions explain: “Move over countries to learn it, or use the buttons to show the top wine, beer and spirits drinkers or each country’s favorite drink.” The first three maps show each alcohol type with darkest countries drinking more and lighter one drinking less that of that particular type. Check it out at Wine, Beer or Spirits?
This map, called “Favorite,” shows each country by which of the alcohol types is the most popular there, and its intensity shows how popular it is relative to the other types.
If you move your mouse over each nation, you can see the breakdown for the alcohol types. I seem to recall that the WHO data also has an “other” category for native drinks that aren’t one of the big three so I’m not sure how they addressed that, whether including them as the one they most closely resembled or if they simply ignored them.
Today is the 62nd birthday of Italian beer writer Lorenzo Dabove, one of Europe’s most celebrated. I first met Lorenzo in San Diego and nearly a decade ago, and run into here and again a few times since, most recently at the Craft Brewers Conference and the World Beer Cup earlier this year in Denver. He’s a great voice for better beer everywhere, though especially his native Italy and Belgium. Join me in wishing Lorenzo a very happy birthday.
At a beer dinner at Lost Abbey in 2008. From left: Tomme Arthur (Lost Abbey), Lorenzo, Vinnie Cilurzo (Russian River), Sam Calagione (Dogfish Head), Adam Avery (Avery Brewing) and Rob Todd (Allagash).
Today is the 54th birthday of Dan Gordon, co-founder of Gordon Biersch Brewing, which began in San Jose, California. Dan studied brewing in Germany and his brewpub chain was one of the first to really focus on lagers, and especially German-style beers. He’s also a terrific jazz trombonist! Join me in wishing Dan a very happy birthday.
At the Celebrator tasting us his newest beer, an unfiltered Dunkelweizen.
Friday’s ad is another one from the United Brewers Industrial Foundation, also from 1942. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” In this ad, a man coming home from work gets an extra special hug from his wife, reminding him that it’s the little thing in life that we so easily take for granted but are very important, and are indeed the things we were fighting for, ending with this final bit of text. “A cool refreshing glass of beer — a moment of relaxation … in trying times like these they too help keep morale up.”
Thursday’s ad is another one from the United Brewers Industrial Foundation, from 1942. This was well before the “Beer Belongs” series, but after World War II began. This one shows a threesome sitting around a roaring fire, beers in hand, warming up after a long day’s skiing. Luckily, the mellowness of beer and ale will temper winter’s bite. Yay beer.
Today is the 53rd birthday of Geno Acevedo, head brewer and co-owner of El Toro Brewing in Morgan Hill, California. Geno makes one of my favorite Oatmeal Stouts, along with many other fine beers. Join me in wishing Geno a very happy birthday.
Wednesday’s ad is another one from the United Brewers Industrial Foundation, also from 1941. This was well before the “Beer Belongs” series, but after World War II began. However, this ad ran in February, meaning it was after the war in Europe began, but before America entered the war. This one shows a doctor returning from work at one o’clock in the morning, having just delivered twins. Sitting down to take off his shoes, before he’s even taken off his hat or coat, he calls to the other room, asking “where’s that beer?” It’s good to have priorities.
Today is Nico Freccia’s 50th birthday. Nico is the co-founder of 21st Amendment Brewery & Restaurant. Nico also used to write for the Celebrator, too. His current title with 21st Amendment is “Chief Watermelon Officer.” Join me in wishing Nico a very happy birthday.