Beer Birthday: Lisa Morrison

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There is more than one reason to celebrate Portland today, because it’s also the birthday of Lisa Morrison (a.k.a. The Beer Goddess). Lisa does a radio show, Beer O’Clock with The Beer Goddess, is the Portland correspondent for the Celebrator, and is also the author of Craft Beers of the Pacific Northwest: A Beer Lover’s Guide to Oregon, Washington, and British Columbia. Last year, she also became a co-owner of Portland’s best beer store, Belmont Station. Join me in wishing Lisa a very happy birthday!

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In front of BridgePort with promotional goddess Chris Crabb, who handles PR for the brewery and also the Oregon Brewers Festival.

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Lisa with fellow Portland beer writer Fred Eckhardt.

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With Dick Cantwell at an Elysian event during OBF.

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Me, Celebrator publisher Tom Dalldorf, Lisa’s husband Mark & Lisa in front of the three pink elephants. There’s an interesting story about this mural at Concordia Public House in Portland. It turns out that the building used to be a speakeasy called the Pink Elephant. The mural was discovered during renovations hidden behind several layers of wallpaper and paint along with an old matchbook that gave away the original name.

The Most Consumed Alcoholic Beverages by Country

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Here’s an interesting chart showing the alcoholic beverage that has the highest consumption in each country of the world, based on data from 2011, as far as I can tell. The data is based on liters of pure alcohol.


via chartsbin.com

Key findings from the report:

  • More than 45% of total recorded alcohol is consumed in the form of spirits, predominantly in the South-East Asia and Western Pacific.
  • Approximately 36% of total recorded alcohol is consumed in the form of beer. Beer consumption is highest in the Region of the Americas.
  • Commonly, high overall consumption levels are found in countries such as the Russian Federation, which display both high beer and high spirits consumption.
  • Consumption of wine as a percentage of total recorded alcohol is globally quite low (8.6%), with significant levels of alcohol consumed in the form of wine in the European Region (26.4%).
  • Beverages other than beer, spirits and wine (e.g. fortified wines, rice wine or other fermented beverages made of sorghum, millet, maize) have the highest share in total recorded consumption in the African Region (48.2%), and in the Eastern Mediterranean Region (31.3%).

Most consumed alcoholic beverages in terms of liters of pure alcohol, which do not necessarily reflect that the overall level of consumption of this alcoholic beverage is high.For example in India, spirits are the most consumed alcoholic beverages, but this does not mean that the consumption level of spirits is high, but that the proportion of total alcohol consumed in the form of spirits is high.

Note:

Beer: includes malt beers.
Wine: includes wine made from grapes.
Spirits: include all distilled beverages.
Other Alcohol: includes one or several other alcoholic beverages, such as fermented beverages made from sorghum, maize, millet, rice, or cider, fruit wine, fortified wine, etc.

Beer Birthday: Don Younger

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Today would have been publican extraordinaire Don Younger’s 73rd birthday. He ran the famous Horse Brass pub in Portland, Oregon, along with a few others, for many years. Don was a wonderful person and his early and continuing support of craft beer helped make Portland the great beer town it is today. As you undoubtedly recall, Don passed away unexpectedly in January, three years ago. Join me in wishing Don a very Happy birthday and raising a toast to his memory.

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Don and Mark Silva, co-owner of realbeer.com and realbranding.com.

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Don Younger and me outside the Falling Rock in Denver, Colorado.

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Don with braided hair with Shaun O’Sullivan from 21st Amendment Brewery.

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10, 20, 30: The same year, Dave Keene (center) was celebrating his 20th anniversary, flanked by Don Younger (on the left), whose bar the Horse Brass in Portland celebrated its 30th anniversary, and Chris Black (on the right), whose Denver, Colorado bar, The Falling Rock, celebrated its 10th anniversary.

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Don bookended by Robin and Jonathan Surratt, who runs beermapping.com, displaying his excellent taste in attire at the Falling Rock during GABF week 2007.

Beer In Ads #1248: Fireboat Photo-Op


Tuesday’s ad is for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. In this ad, she’s on the bow of a fireboat, at sea, possibly in New York Harbor, as behind her you can make out a shower of water undoubtedly from other fireboats. It suggests that they’re putting on some kind of water show, although I’m not sure why her own boat’s water gun is silent, though at least one writer thinks it was a clever way to sneak sex into the ad with such a phallic image, although in Sex in Advertising: 10 Strangely Sexual Booze Ads from the 1940 – 50s he surprisingly fails to mention what the spray imagery might represent. Any ideas?

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Another Milestone: 3,000 Breweries In America

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I know that many people seem tired of celebrating numerical achievements, preferring to concentrate on the beer itself, or the quality of beers, etc., but I think there is something to be said for the continuing rise of the sheer number of breweries in America. It is, I believe, indicative of greater consumer acceptance and a desire for beer drinkers to want to support local producers. It’s true that the growth of the regional, larger breweries are fueling a lot of the marketshare, but with many of the new small breweries catering to a very local customer base, this growth phase we’re in shouldn’t slow down for a least a little while longer.

Yesterday, the Brewers Association announced that the number of breweries in the United States eclipsed 3,000, as of June 2014 stood at 3,040. Here’s more from the BA’s press release:

The American brewing industry reached another milestone at the end of June, with more than 3,000 breweries operating for all or part of the month (3,040 to be precise). Although precise numbers from the 19th century are difficult to confirm, this is likely the first time the United States has crossed the 3,000 brewery barrier since the 1870s. Wieren (1995) notes that the Internal Revenue Department counted 2,830 “ale and lager breweries in operation” in 1880, down from a high point of 4,131 in 1873.

What does 3,000 breweries mean? For one, it represents a return to the localization of beer production, with almost 99% of the 3,040 breweries being small and independent. The majority of Americans live within 10 miles of a local brewery, and with almost 2,000 planning breweries in the BA database, that percentage is only going to climb in the coming years.

Secondly, it means that competition continues to increase, and that brewers will need to further differentiate and focus on quality if they are going to succeed in a crowded marketplace. While a national brewery number is fairly irrelevant without understanding local marketplaces, 3,040 breweries could not happen without increased competition in many localities.

What it does not mean is that we’ve reached a saturation point. Most of the new entrants continue to be small and local, operating in neighborhoods or towns. What it means to be a brewery is shifting, back toward an era when breweries were largely local, and operated as a neighborhood bar or restaurant. How many neighborhoods in the country could still stand to gain from a high-quality brewpub or micro taproom? While a return to the per capita ratio of 1873 seems unlikely (that would mean more than 30,000 breweries), the resurgence of American brewing is far from over.

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Beer In Ads #1247: Hitting The Target


Tuesday’s ad is for Rheingold Beer, from 1947, and features Miss Rheingold from that year, Michaele Fallon. In this ad, she’s just squeezed off a few rounds of target practice, dressed in a green suit and matching beret that would have made Robin Hood proud. And her shooting wasn’t half bad, either, putting all of her shots in the black center portion of the target.

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Good Hop Grand Opening This Saturday

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I’m thrilled to announce that Melissa Myers’ new beer bar in Oakland, The Good Hop, will have its grand opening this Saturday, July 12, with the doors opening at the mercifully not-to-early time of 3:00 PM. The Good Hop is located at 2421 Telegraph Avenue in West Oakland, near the intersection of 24th Street, just around the corner from the New Parkway Theater. I won’t even try to be impartial here, Melissa Myers is a longtime friend of mine, and I’m excited for her to finally realize a dream of opening her own place. She’s been a brewer for many years, from Denver to Philadelphia and in the Bay Area brewed at Magnolia, Pyramid and the old Ross Brewery (which is now Iron Springs) but now turns her attention to choosing and serving great beer. Eventually, The Good Hop may serve Melissa’s own beer (fingers crossed), but for now they’ll be featuring a nicely curated tap list of 16 taps, with 2 dedicated sour beer lines, plus 450+ bottled beers. At the grand opening, they plan to have a number of rare and hard-to-find beers available, as well as some special surprises.

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Here’s more information, from the press release:

The Good Hop Bottle Shop and Tasting Room (TGH) is pleased to announce it is opening its doors to the public on July 12, 2014. The 1,900-square-foot shop, at 2421 Telegraph Avenue Suite 102, is a specialty beer bottle shop and tasting room offering 450+ bottled and canned beers that can be purchased for take-away or can be opened and consumed on site in the spacious and comfortable bar. Their ever-rotating 16 taps will serve up California and West Coast craft beers with 2 designated sour beer lines at all times.

TGH will have an enormous beer selection in bottles, cans, and on tap that would please any aficionado; though, Melissa Myers, The Good Hop’s owner and proprietor, wants to draw in the less familiar to beer client as well. “I love beer and I love making people fall in love with beer. Part of my mission in opening this shop is to serve the customer who walks in and says ‘Well, I don’t know that much about beer, so I’m not sure what I should order…’ That’s where it gets fun for us. I love asking them questions and, based on their answers, figuring what they’ll fall in love with!”

TGH will host a number of events for both beginners and experts alike. The shop will host beer style tastings, vertical brewery tastings, meet-the-brewer nights, cheese-and-beer pairing events, chocolate-and-beer pairing events, and a number of other activities that feature beer as the centerpiece. The TGH website, www.thegoodhop.com, will have a calendar of events posted. Its twitter feed will have daily listings of what 16 beers are on tap for the day. TGH’s Facebook page contains additional information.

Myers is excited about the neighborhood: “We chose this spot because it’s right in the heart of what’s happening in Oakland right now,” says Myers. “We love the KONO [Koreatown-Northgate] neighborhood and we’re thrilled to be part of Art Murmur, First Fridays, and the vibrancy of this area. So much is happening here right now, and we’re really excited to be in the middle of it.”

The regular hours of the Good Hop will be from 3-10 PM Wednesday through Monday of each week, closed only on Tuesdays. Bar snacks are currently available while the local menu is being finalized, and then they’ll be serving heartier fare along with the snacks. They’ll be working with “Off the Grid and other pop-up food vendors to offer a variety of beer-friendly food. Food trucks are also being lined up to serve up beer-friendly bites.”

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Beer Birthday: Sebbie Buhler

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Today is Sebbie Buhler’s 58th birthday. Sebbie had been a rep. for Rogue for as long as anyone could remember, though she no longer works for Rogue. Her face still graces the label of Rogue’s Chocolate Stout. She could be found at beer festivals and other events throughout the country and throughout the year. She’s without a doubt one of the best people in the industry and sets the standard that brewery reps should adopt and emulate. She left the beer industry to help out with her parents business P-Stat, but continues to advocate for better beer. Join me in wishing Sebbie a very happy birthday.

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Sebbie, her chocolate stout and Phil’s rubber chicken.

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Me and Sebbie at the Falling Rock during GABF week in 2006.

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Pouring Rogue’s distilled spirits at Slow Food Nation at Fort Mason, San Francisco.

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Picking up two World beer Cup awards for Rogue in 2008.

Beer In Ads #1245: Fine Cold Rheingold


Monday’s ad is another one for Rheingold Beer, this one from 1961, and features Miss Rheingold from that year, Janet Mick. In this ad, she’s taking a break from bowling, and enjoying a Club sandwich with her mug of Rheingold beer. I love this tagline, used in a few of these ads, “Friendly, fresh’ning, happily dry — that’s fine cold Rheingold.”

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