Tuesday’s ad is for Erlanger, from 1980. Erlanger was part of the Joseph Schlitz stable of brands when this ad ran, but was acquired by Stroh’s two years later. Stroh’s promptly killed the brand shortly thereafter. It’s certainly an interesting looking bottle and glass. Fancy.
Today is also the 35th birthday of Travis Smith, who’s the founder of Societe Brewing Co. in San Diego. Before that, Travis brewed at Russian River Brewing for a number of years, before moving south, where he brewed at both The Bruery and the La Jolla Brewhouse. His brewery has quickly become one of the destination spots in San Diego, and his beers are especially tasty, standing out in the area surrounded by great breweries. Join me in wishing Travis a very happy birthday.
Travis “MacGyver” Smith showing off the cork gun he made with spare brewing parts lying around the Russian River brewpub. It shot a beer cork a pretty fair distance and would pierce cardboard at 100 feet.
Today is the 62nd birthday of Steve Grossman, the Beer Ambassador at Sierra Nevada, and co-founder Ken Grossman’s older brother. “Steve grew up in Southern California, where he and his younger brother Ken learned about the art of home brewing. Steve continued to homebrew throughout college, and when Ken founded Sierra Nevada in 1980, Steve’s passion for craft beer was immediately put to good use. In the early years of the brewery, he helped establish the Southern California distribution network, and was involved in direct sales. Today, Steve works with Sierra Nevada’s international export program, and serves as an ambassador and spokesperson for the brewery both domestically and abroad. Steve also serves as a director of the brewery’s wildly popular Beer Camp, which brings people to Sierra Nevada for a unique and intensive hands-on beer education.” Steve is a terrific ambassador not just for Sierra Nevada but for craft beer more generally. Join me in wishing Steve a very happy birthday.
Yesterday Ken Weaver tweeted out he was watching Buddy’s Beer Garden. An inveterate animation lover, I wanted to see it, too. Buddy’s Beer Garden is part of the Looney Tunes series from Warner Brothers, and features Buddy, in the second of the 23 cartoons he starred in.
Buddy’s Beer Garden’s is a fun cartoon celebrating the end of Prohibition in 1933. The humor is typical of animation of the time, with lots of sight gags and animated transitions (a common technique in the 1930s). In this one, “Buddy dons a variety of costumes and hawks his ‘beer that brings good cheer.’”
“Watch what you’re doin’ ya mug! “Don’t call me a mug, you mug!”
I’m sure this would drive the prohibitionists today into a mad rage. “But what about the kiddies,” they’d cry (as they always do). But this was made in 1933, when cartoons, believe it or not, were made for adults, and were shown, along with a newsreel, before feature films at a movie theatre. That’s why there’s so much adult humor. It’s also why the hold up so well today, because they don’t pander or talk down to the audience. They’re not trying to be educational, kid-friendly or have a moral. Even when I was a kid, when they were heavily edited for television, they were still better than most cartoons made for TV.
See for yourself, here’s the cartoon, Buddy’s Beer Garden, below:
Today is Alec Moss’ 70th birthday — The Big 7-0 — which is quite frankly still hard to believe. Alec doesn’t look a day over 40! Must be the beer and motorcycles. I first got to know Alec when I worked with him on some private label contract beers I did for BevMo when he was head brewer at the now-defunct Golden Pacific Brewery in Berkeley. Alec then spent some time at Redbird Brewing before moving to the coast to be head brewer at the picturesque Half Moon Bay Brewing, but he retired a couple of years ago. Every time I see him now he seems to be enjoying his retirement enormously. Join me in wishing Alec a very happy birthday.
Today is my friend Arne Johnson’s 49th birthday. Arne is the head brewer at Marin Brewing in Larkspur, California. Arne makes some great beers and is a terrific person to boot. Join me in wishing Arne a very happy birthday.
Arne and me at the Brewer’s Dinner at GABF in 2006.
Rodger Davis of Triple Rock and Arne enjoy a beer out front in the warm sunshine at the Bistro’s Double IPA Festival.
Arne Johnson and Melissa Myers, formerly with Drake’s Brewing, at the Boonville Beer Festival.
Saturday’s ad is for Schlitz, this time from 1959. It originally ran in Ebony magazine, showing a handsome looking couple behind what’s either an incredibly beautiful sunset or a fake backdrop, I can’t quite tell which.
Friday’s ad is another one for Schlitz, this time from 1951. Want to get your man off the couch watching the baseball game? Ply him off the Lazyboy by waving a bottle of beer at him. “When there’s Schlitz in the picture, even a domestic chore becomes an attractive proposition.” So at least there’s nothing sexist about this ad.