Frankly – totally tasteless of those UK losers – mocking the tragic loss of so many fine men on both sides – the tragedy of war altogether! Then again – what else have some of these Brits left – except gloating over ‘their’ lost empire?

I just wonder who exactly is upset about this? If you don’t like it, don’t drink it!

BBC Radio 5 had both James and Georg on for an interview a couple of days ago. Georg, although saying that as a German he couldn’t play the “war card”, said he thought the video was very funny. For his part, James said that they had simply wanted to make a beer that hit the strength of whisky for some time, and it was a case of timing that led to the name and this new competition between the two breweries. Georg basically said that it’s to everybody’s advantage, and one of his drivers was to introduce new, challenging tastes to German drinkers who are normally used to the usual Helles, Dunkles, Pils and Weissbier offerings from German breweries (he’s right too). He said they’re planning another one. So, all in all, pretty civilised.