Stop A Mate Driving Drunk: Legend

new_zealand
Monday, I posted some PSA’s aiming to prevent drunk driving in rural Australia — Prevent Mate Morphosis. They used something we’re not used to seeing here in the U.S.: humor. Now here’s another great PSA, this time from New Zealand, that uses a sense of humor to get its message across without pandering or using propaganda. You might have to watch it twice to pick up the idiomatic patois but I love how straight forward it is and how they don’t make such a big deal out of everything. The friend is worried about his mate, is afraid of saying something and appearing uncool, and decides it’s worth it. His friend agrees, problem solved. Everybody’s safe. Beautiful. Bloody legend, indeed.

The Inspiration Room also has some commentary on the thinking behind the ad, which was created by the New Zealand Transportation Agency and launched last Sunday.

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