Here’s an interesting, if long, commercial for Kirin beer that features some famous martial artists. I have no idea what’s going on for most of the three-minute video, or why they count to 39 throughout the story. Luckily, you don’t have to understand it to enjoy it.
Wednesday’s ad is for Falstaff, from some time in the late 1940s or 50s, I’m guessing. I think it’s most likely the original artwork for ad ad, and it’s signed by the well-known illustrator J.F. Kernan, who passed away in 1958. Kernan was also known for his many Saturday Evening Post covers, similar to Norman Rockwell. This one shows a hunter out in the woods, reaching for his rifle, which was resting on top of a case of Falstaff beer, as a deer runs by in the background.
Tuesday’s ad is for Molson, from 1957. The Canadian ad shows two couples watching sports on television — because it’s Canada they’re watching hockey, of course. With the “complete’s the picture” tagline, part of the ad is framed, so that one of the men can reach his long arm through that frame to reach for another bottle of Molson.
Tuesday’s ad is for Miller High Life, from 1949. The scene in the ad depicts a ceremonial burning of the mortgage — presumably because it’s now paid off and not in protest — with the assembled party goers toasting the event with beer, and making the comparison to champagne that Miller continually advanced as its selling point. It’s funny to think that there was a time when people actually paid off their mortgages in full and owned their homes outright, but it happened. It was even relatively common enough back then that it could be used in a beer ad. But when’s the last time you heard of that happening recently?