Beer In Ads #1891: Wedding Anniversary


Sunday’s ad is entitled Wedding Anniversary, and the illustration was done in 1948 by Douglass Crockwell. It’s #22 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an older couple is celebrating their wedding anniversary, and is being toasted with beer, presumably by their own kids, grandkids and other relatives. Granddad has a beer, but curiously Grandma does not, what’s up with that?

022. Wedding Anniversary by Douglass Crockwell, 1948

Beer In Ads #1890: Trying Out The New Camera


Saturday’s ad is entitled Trying Out The New Camera, and the illustration was done in 1948 by Douglass Crockwell. It’s #21 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are drinking beers in a living room. One of them is trying out his new — gasp — film camera. Remember film? This one doesn’t even have an automatic flash, but uses single bulbs, which have to be replaced each time. I still have a camera that uses them, although to be fair I haven’t actually used it in a long, long time.

021. Trying Out the New Camera by Douglass Crockwell, 1948

Beer In Ads #1889: Croquet On The Lawn


Friday’s ad is entitled Croquet on the Lawn, and the illustration was done in 1948 by Haddon Sundblom. It’s #20 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of young and old people are playing croquet in a back or side yard, since one of them is drinking a beer and talking to another person over the fence. The young woman seems to be doing pretty good in the game and is about to knock the older man behind her’s ball, and he looks none too pleased.

020. Croquet on the Lawn by Haddon Sundblom, 1948

Beer In Ads #1888: Week End In The Country


Thursday’s ad is entitled Week End In The Country, and the illustration was done in 1948 by Austin Briggs. It’s #19 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of city dwellers are spending their weekend breathing fresh air at one couple’s weekend getaway house. Having beers in the back yard, most of them have learned how to relax, but at least one — the guy still in his suit and bow tie — is still too city.

019. Week End In the Country by Austin Briggs, 1948

Beer In Ads #1887: Around The Swimming Pool


Wednesday’s ad is entitled Around The Swimming Pool, and the illustration was done in 1948 by John Gannam. It’s #18 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a large backyard party seems to be in full swing. Based on the title, it’s a pool party, though it looks more like a pond than a swimming pool to me.

018. Around the Swimming Pool by John Gannam, 1948

Patent No. 581206A: Apparatus For Aerating Liquids

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Today in 1897, US Patent 581206 A was issued, an invention of Peter Cooper Hewitt, for his “Apparatus for Aerating Liquids.” There’s no Abstract, although in the description it includes this summary:

My invention is applicable to aerating waters, beer, and other liquids.

In the manufacture of beer by some methods the carbonic acid in the beer is extracted and it becomes necessary to replace the gas thus taken out.

The object of my invention is to thoroughly aerate the beer while it is in the form of a highly-attenuated film.

My invention consists in a centrifugal machine of peculiar construction adapted to reduce the liquid to the form of an extremely thin film, the centrifugal machine being operated in a closed vessel suitable for the required pressure.

US581206-0
US581206-1

Beer In Ads #1886: Picnic On The Boat


Tuesday’s ad is entitled Picnic on the Boat, and the illustration was done in 1948 by Stevan Dohanos. It’s #17 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, at least five people (though I suspect there’s at least one more below deck) are eating aboard the “Sea Queen.” The cans of beer I understand, but I’m surprised to see them using bottles, too.

017. Picnic on the Boat by Stevan Dohanos, 1948

Beer In Ads #1885: Baseball On Television


Monday’s ad is entitled Baseball On Television, and the illustration was done in 1948 by Glenn Grohe. It’s #16 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people are in a rec. room, which is very sport-oriented. I do love that there’s a ping pong table in the room. They’re all huddled together in the corner watch a baseball game on a TV whose picture looks smaller than an iPad. I don’t know who left their beer bottles sitting on the table, but they need to be banned.

016. Baseball on Television by Glenn Grohe, 1948

Beer In Ads #1884: The Prized Possessions


Sunday’s ad is entitled The Prized Possessions, and the illustration was done in 1948 by Douglass Crockwell. It’s #15 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are at one of their homes for a dinner party or some such. The two men are looking at his fishing poles, which must be his prized possessions. He must be a serious fisherman, with photos and fish on the wall behind them. The lady of the house is showing on one of her prized possessions, too, but I can’t for the life of me figure out what it is. Something ceramic, perhaps.

015. The Prized Possessions by Douglass Crockwell, 1948

Beer In Ads #1883: A Snack After The Movies


Saturday’s ad is entitled A Snack After the Movies, and the illustration was done in 1948 by Stevan Dohanos. It’s #14 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples have apparently returned from the movies, and are making what the title refers to as “a snack.” But the host couple is making hamburgers and a large salad, not what I’d call a “snack.” I tend to think if you have to both put on an apron to prepare it, then it’s not a snack.

014. A Snack After the Movies by Stevan Dohanos, 1948