Anheuser-Busch

Beer In Ads #151: Budweiser, What An Acorn Needs Is Management

July 15, 2010

Thursday’s ad continues Bud week and is from 1937 and uses an odd bit of logic, equating an oak tree’s management of its seeds — or acorns — with the growing barley for making beer. I’m all for the idea that quality ingredients are necessary to brew a quality beer, but the analogy seems stretched [...]

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Beer In Ads #150: Budweiser, There’s Nothing Like It …

July 14, 2010

Wednesday’s ad is from 1950 and features another couple, similar to Monday’s couple, this time playing at archery. The woman is the clear winner as her two fingers indicates the number of bullseyes she’s gotten. It also uses the same slogan, “There’s nothing like it … absolutely nothing.”

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Beer In Ads #149, Budweiser, Something More Than Beer

July 13, 2010

This week is shaping up to be a Budweiser sort of week, and Tuesday’s ad is from 1951 and features a couple opening their wedding gifts. Presumably, neither are happy about the statue she’s just unwrapped, but the tray of Bud he bringing in, now that’s the “mark of good taste.”

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Beer In Ads #148: Budweiser, There’s Absolutely Nothing Like It …

July 12, 2010

Monday’s ad is for Budweiser from most likely the 1950s, or possibly post-war forties. Fishing is the theme and the tagline is “There’s nothing like it … absolutely nothing.” She looks like she’s ready for fishing, even with the bamboo rod. The dude, on the other hand, looks like he’s dressed for a nightclub, or [...]

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Beer In Ads #138: Budweiser’s Do It Yourself Wallpaper

June 28, 2010

Monday’s ad is presumably supposed to be funny in that time when most women were housewives incapable of much else, and certainly putting up wallpaper was beyond their expertise. She has that “I guess I can’t do it” look on her face, but I’m sure the beer will make it all better. It’s from 1958. [...]

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Beer In Ads #137: Anheuser-Busch’s Custer’s Last Fight

June 25, 2010

Friday’s ad is the oldest piece of American breweriana known to exist. It was a poster created by Anheuser-Busch, who commissioned the original painting, Custer’s Last Fight, which was painted by Cassilly Adams in 1884. A lithograph was then prepared by F. Otto Becker in 1889. It was distributed as an advertising poster by Anheuser-Busch. [...]

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The Flintstones Drink Busch Beer

March 25, 2010

I’m an unabashed lover of animation, which is why I always bristle when the neo-prohibitionists invariably complain when a cartoon is used to sell beer. They always argue that cartoons appeal only to children, and seem to forget that adults love them, too. Many of the most famous cartoons we love were originally made for [...]

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ABI To Buy Modelo This Year

March 10, 2010

Grupo Modelo is the largest beer company in Mexico, and their most popular beer, of course, is Corona. For many years, Anheuser-Busch has owned a non-controlling 50% share of the company, but after the InBev merger they own 50.2% but only 49.3% voting. And I think they’ve been coveting control for a long, long time [...]

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Beer In Ads #54: Budman

March 1, 2010

Monday’s ad is for Budman, who made his debut this day in 1969 as a cartoon spokesman for Budweiser. Today’s ad also ran circa 1969 and so it most likely is one of the first Budman ads and certainly the tagline “Dauntless Defender of Quality” is the one I’m most familiar with. I imagine A-B [...]

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Beer In Ads #43: Budweiser’s Pick A Pair

February 12, 2010

Friday’s ad is for Budweiser cans from 1963. You have to admire her ‘do and the mod frock, but “Pick a Pair,” suggesting that the “smart way to buy” is to purchase two six-packs implies that the 12-pack had not yet been invented. To me, that’s the odd notion. When did the 12-pack debut as [...]

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Beer In Ads #30: Budwesier, That Bud … That’s Beer!

January 26, 2010

Tuesday’s ad is for the Budweiser flat-top can from 1964. They’re going for that manly fisherman demographic. I found it interesting given yesterday’s post, Evolution of a Beer Label, just how much importance A-B was placing on its label in 1964. Notice what the ad copy reads. “The story is on every Budweiser label.” But [...]

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Beer In Ads #19: Budweiser, I See You Have Excellent Taste

January 11, 2010

Monday’s ad is from 1937 and is again for Budweiser. The gypsy fortune teller must have seemed very exotic in the late 1930s. But I love the assertion that by buying Budweiser you’re complimenting “your own excellent taste.” And you, and three generations before you, have done so not because you liked the taste, not [...]

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Beer In Ads #17: Budweiser, The Hostess

January 7, 2010

Thursday’s ad is from 1892 and is for Budweiser. I assume what she’s wearing was fashionable in the day, but I’d say that dress is a little too busy, especially against that garish background. There’s a small title at the bottom that reads “The Hostess,” perhaps suggesting this was part of a series? It’s hard [...]

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Bud Woos Modelo

June 12, 2008

The Wall Street Journal is today reporting that Anheuser-Busch has entered into talks with Grupo Modelo about some sort of merger or acquisition in an effort to keep InBev’s takeover bid from becoming a reality. This is at least one of the strategies that had been floated in recent weeks and months for strengthening A-B. [...]

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World Series Beer Collectibles

December 10, 2006

This will give you some idea how much I don’t follow baseball. Until I read this press release from Anheuser-Busch, I had no idea who won this year’s world series. Apparently it was the St. Louis Cardinals and A-B is doing a commemorative can and magnum bottle. From the press release: The commemorative 46.5-ounce magnum [...]

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